Market profile
Indonesia is the world’s 16th largest economy as measured by nominal gross domestic product (GDP) and eighth largest on purchasing power parity (PPP) valuation. With an estimated population of 254 million and a swelling consuming class of around 45 million people, nominal GDP in Indonesia is valued at over A$1 trillion.
Indonesia’s economy grew at five per cent in 2016 according to the Asia Development Bank, riding a wave of robust domestic consumption despite weakened investment. Indonesia is one of a handful of G20 economies achieving growth rates of around five per cent. As the largest economy in Southeast Asia, Indonesia is projected to be the world’s seventh largest economy by 2030. Over the past ten years, GDP growth has averaged over 5.8 per cent a year, well above growth in the previous decade (Source: International Monetary Fund, World Economic Outlook Database, October 2016).
More information on doing business in Indonesia
E-commerce in Indonesia: A guide for Australian business
E-commerce in Indonesia: A guide for Australian business (PDF) was prepared by research company Amplitude in conjunction with Austrade. It contains research indicating market opportunities for Australian businesses looking to access Indonesia’s 100 million-plus internet users.
The guide is a starting point for businesses considering selling products on Indonesian e-commerce platforms. It provides an overview of Indonesia’s largest e-commerce platforms, online consumer profiles and preferences, popular products and categories, entry points for Australian businesses and a how-to guide on approaches for accessing the market.
ASEAN NOW – Insights for Australian Business
A digital report on Australia’s trade and investment relationship with ASEAN.
Key sections:
- Why ASEAN matters to Australia
- What’s driving growth
- Opportunities by ASEAN market
- Practical tips and assistance
- Case studies.