Market profile

With a population of 126.9 million, Japan is the third largest global economy (Source: International Monetary Fund, The World Economic Outlook (WEO) 2013). The Japanese market is characterised by consumers with high levels of disposable income and companies with a strong global orientation and willingness to invest in sustainable, long-term products and services.

More information on doing business in Japan

E-Commerce in Japan: A guide for Australian Business

E-Commerce in Japan: A Guide for Australian Business offers practical advice, facts and insights on how Japan’s e-commerce marketplaces work and how to access them.

Access the e-commerce Guide

Japan's market insights and opportunities

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  • Imports from Japan A$22,534 million
  • Exports to Japan A$38,505 million
  • Capital Tokyo
  • Official Language Japanese
  • Area 364,560 sq km
  • Population 126.9 million


27 May 2019

Austrade Mission to Seoul VR/AR Expo 2019; optional Taiwan and Japan Programs

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