With a population of 126.9 million, Japan is the third largest global economy (Source: International Monetary Fund, The World Economic Outlook (WEO) 2013). The Japanese market is characterised by consumers with high levels of disposable income and companies with a strong global orientation and willingness to invest in sustainable, long-term products and services.
More information on doing business in Japan
E-Commerce in Japan: A guide for Australian Business
E-Commerce in Japan: A Guide for Australian Business offers practical advice, facts and insights on how Japan’s e-commerce marketplaces work and how to access them.
Access the e-commerce Guide