Market profile
Vietnam’s fundamental growth drivers include domestic demand, a result of a fast growing middle class, the golden population structure with a median age of 30, a highly educated and digitally-savvy generation, as well
as export-oriented manufacturing.
“Vietnam’s dynamic environment, reflected in a young population,
growing wealth, changing consumer attitudes, greater mobility and
urbanization – are pushing the country through a period of great
change.”
More information on doing business in Vietnam
Vietnam's Innovation Ecosystem 2019
Vietnam’s Innovation Ecosystem 2019 offers insights on Vietnam's innovation ecosystem and the opportunities for Australian business.
Access the Vietnam’s Innovation Ecosystem 2019
A Tiger Awakens: E-commerce in Vietnam
Austrade’s new report, A Tiger Awakens: E-commerce in Vietnam, introduces Australian e-commerce companies and potential exporters to digital retail in Vietnam.
Access the E-commerce Guide
Digital Health in Vietnam
Austrade’s new report, Digital Health in Vietnam: A Guide to Market, highlights the diverse digital health opportunities in one of the fastest-growing economies in Southeast Asia.
ASEAN NOW – Insights for Australian Business
A digital report on Australia’s trade and investment relationship with ASEAN.
Key sections:
- Why ASEAN matters to Australia
- What’s driving growth
- Opportunities by ASEAN market
- Practical tips and assistance
- Case studies.