Tourism Policy and Strategy

Tourism 2020 was developed to respond to ongoing challenges and emerging opportunities for the Australian tourism industry. Providing a framework for growth, Tourism 2020 sought to assist tourism businesses remain competitive into the future in a dynamic global environment.

Due to the impact COVID-19 has had on international travel, agreement was reached to cease reporting on Tourism 2020 targets at the end of 2019 and focus on tourism recovery.

Building on the extensive consultation and work towards developing the Tourism 2030 strategy, Austrade, in conjunction with Tourism Australia, was developing Australia’s next national long-term tourism strategy. It was being developed in cooperation with state and territory governments and the tourism industry. While Government did not formally announced a name for the new strategy, for ease of reference development work was carried out under the heading of Tourism 2030.

This work has been placed on hold while industry and government focus on tourism recovery from the impacts of COVID-19.

Tourism 2030

Development of the next national long-term tourism strategy, which was due to commence in January 2021, has been placed on hold while industry and government focus on tourism recovery from the impacts of COVID-19.

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Tourism 2020

Tourism 2020 is the national strategy set up to grow the tourism industry through a partnership of government working with industry. Reporting on targets have now ceased as the focus has moved to tourism recovery.

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Infrastructure and Investment

Investment in critical tourism infrastructure will drive industry growth and ensure that the industry remains globally competitive.

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Labour and Skills

Development of a skilled tourism workforce to better service the visitor economy.

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Transport and Access

Improved aviation connectivity to key visitor source markets and simplified visa processes and passenger facilitation.

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