Tourism ministers from the Australian and state and territory governments have identified four policy priorities under Tourism 2020, the national strategy to grow the tourism industry. These are to:
Development of the next national long-term tourism strategy is underway with the new strategy to commence in January 2021.
Tourism 2020 is a national strategy to grow the tourism industry through a partnership of government working with industry to achieve the Tourism 2020 target of doubling overnight expenditure of domestic and international visitors to between $115 and $140 billion by 2020.
Infrastructure and Investment
Investment in critical tourism infrastructure will drive industry growth and ensure that the industry remains globally competitive.
Labour and Skills
Development of a skilled tourism workforce to better service the visitor economy.
Transport and Access
Improved aviation connectivity to key visitor source markets and simplified visa processes and passenger facilitation.