In November 2014, the Hon Andrew Robb AO MP, Minister for Trade and Investment, launched the Attracting business events to Australia guide. The initiative sets out how Austrade and Tourism Australia can support event organisers through the event bidding and delivery process, and strengthen Australia’s share of the international business events market.
The guide can be used as a resource for tourism industry stakeholders to understand how and when to seek the support of Austrade and Tourism Australia in three key areas—bidding for, marketing and leveraging events.
Business events demonstrate Australia’s capabilities; they make a significant contribution to the tourism industry; and they develop trade and investment relationships. They play an important role in connecting industry leaders and accelerating innovation through the exchange of information and ideas. They are also a significant platform to attract foreign investment and talent flows to Australia.