Develop your workforce
Governments and industry have agreed that they need to work together on key
reforms under Tourism 2020, including to develop a skilled tourism
workforce to better service the visitor economy.
This page provides tourism businesses and regional planners with
information on relevant Australian Government programmes, initiatives and
resources to help with tourism workforce development needs.
This page also contains selected resources and strategies from the
Tourism Employment Plan programme
which was rolled-out in eight regions across Australia. Many of these
strategies are beneficial no matter where you are in Australia, as they
have been developed in consultation with industry to find out what will
work best and can be easily adapted for different regions
Is there a lack of attractiveness and poor perception of tourism careers in
your region/ business?
Need to better promote tourism career pathways and opportunities?
Having difficulty recruiting local workers into your business?
Want to tap into under-represented labour sources to fill your labour
Having trouble recruiting local labour?
Need to fill your skills needs with overseas workers?
Can’t find enough labour during the peak season?
Does seasonality impact on your ability to hold on to workers in the low
Do you have trouble holding onto good staff?
Need to provide more training opportunities and career development?
Do you know what government and industry programmes are out there to help
with your labour and skills needs?
Need to work more collectively to respond to your region’s labour and