Promoting Australia’s healthcare sector is a priority for the Australian Government. Australia’s handling of the pandemic has thrown a spotlight on its high quality services and standards. Australian healthcare service providers, medical device and pharma manufacturers, and digital health companies have the opportunity to raise their profile on an international platform, and develop relationships in target markets through Austrade’s healthcare program at Expo 2020.
Postponed by a year due to the pandemic, the next world expo will take place on 1 October 2021 – 31 March 2022 in Dubai, UAE. It is the first expo to be held in the Middle East, Africa and South Asia (MEASA) region with 193 participating nations, and over 70% of the visitors expected from overseas.
The EOI highlights participation options for healthcare clients through Austrade’s business program, which is planned around anchor events and trade exhibitions taking place during the expo. Clients have an opportunity to leverage the Expo 2020 platform for their market expansion or outreach plans by participating in a number of hybrid activities.
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