Booking Information


Landing Pad

San Francisco, United States Of America


18 Jul 2022 - 18 Oct 2022



Services and Technology

Enter and Scale: San Francisco Landing Pad Summer 2022

About event:

Landing Pads are part of Austrade's global service offer for Australian scaleups. The program provides market-ready scaleups with an operational base and customised support for their overseas expansion goals. 
Austrade will draw upon the combined strength of 7 offices across North America to support your market entry goals. Landing Pad participants can tap into Austrade’s business and investor networks to meet potential advisers, mentors and other strategic partners.

How it will help you:
Austrade and our network of experienced US go-to-market specialists will set you up for success by providing a combination of group workshops and boot camps as well as one-on-one mentoring. 
The program offers: 
Guidance on identifying and targeting US customers 
Advice on how to access angel investors, venture capital and other potential sources of investment 
Introductions to local government agencies offering support programs for new businesses and startups 
Advice on how to leverage networks in the market to meet with peers, decision makers and influencers 
Referrals to professional services and advisory firms 
Advice on how to navigate the local US business culture 
Access to a co-working space in downtown San Francisco for 90 days (one desk per company) 

You'll also gain access to our Landing Pad Mentor Network and our vast digital resources to support your US entry plans.

Who should apply:

We are looking for tech-enabled scaleups that are ‘born global’, and by their very nature will disrupt the marketplace to achieve their potential as high-growth and high-return enterprises.

Your business should be prepared to execute on its US go-to-market strategy, and be seeking advice, connections or specialised support to fast track your growth in the US.

In determining successful applicants, we will consider your:

Vision – what are your objectives for the US and how are you going to achieve them?
Scalability – can you deliver your product or service to 100 or 1 million customers?
Traction – do you have a proof-of-concept, existing sales and customers, funding, investors and partners?
Differentiation – how does your offering disrupt its marketplace, and what is your value proposition and vision for growth?
Market relevance – how would 90 days in a Landing Pad make a difference?

If you are offered a space at the Landing Pad, Austrade will put in place an agreement with you that sets out the program's terms and conditions and mutual obligations. We will ask that you commit to the programming and that at least 1 founder is present for all programming and mentor sessions.

Participants are encouraged to travel to the US and attend this Landing Pad cohort in person. Please consider the advice from Smart Traveller when considering your travel. 

Participants are required to meet all costs associated with their travel, accommodation and insurance, and obtain an appropriate visa for the market. 



Express your interest by:

Applications close at midnight on Friday June 3rd (Sydney time). Places are strictly limited and subject to competitive selection. Successful applicants will be advised of the outcome of their application by Friday June 17.

For more information please contact:

Landing Pad team
General enquiries inbox