Between 2009 and 2018, demand for premium imported food and wine in India tripled from A$1.7bn to A$5.3bn. Demand is driven by India’s highly aspirational middle class. With rising incomes, they have created a new consumer market for Australian exporters, with new patterns of consumption. A growing number of brand-oriented importers are feeding demand.
Overseas access to India’s consumers is improving rapidly, with new supermarkets and retail formats opening across major cities. However, modern retail cannot scale fast enough to meet demand. This has opened the way for explosive growth in e-commerce, which is becoming a preferred format for purchasing consumer goods. India’s e-commerce ecosystem creates opportunities for Australian health and beauty companies to reach out directly to Indian consumers.
The gap between demand and supply for premium products will continue to grow. This makes India a source of growth for Australia's food and wine sector – and Australian exporters enjoy strong brand affinity. MasterChef Australia has brought Australian food and ingredients into the kitchens of millions of Indians. With more Indians travelling to Australia for tourism and education – and experiencing local brands at first hand – Australia is gaining a reputation for clean and safe produce.
Delegates taking part in the Food & Beverage Program will be introduced to major food processors and retailers that have the scale and interest to secure direct supplies of premium Australian products into India. This provides exporters with new channels to market and the opportunity to be part of the ‘Australia’ brand in India.