Booking Information


Virtual event

Accessible from your workstation


14 Nov 2019

11:00am-12:00pm (Vietnam time) 12:00-1:00pm (Singapore time)


3:00 PM - 4:00 PM


Consumer Goods
Food & Beverage



Reference No


E-commerce Opportunities in an emerging ASEAN Market – Vietnam - Lazada

About event:

E-commerce in Vietnam has been likened to A tiger awakens thanks to soaring internet connectivity (internet penetration of 47%), a young tech-savvy mobile-first population (mobile subscription rate at 128%, smartphone penetration at 36%, 60% of the population under the age of 35) and rising disposable incomes. With the fast growth rate of 35% in 2015-2018, Vietnam’s online market has reached over US$9 billion in 2018, and given the continuous above growth rate, is becoming the third largest market in South East Asia by 2025.

With the rising role of e-commerce reshaping Vietnamese consumption, people are turning to online retailers. Join this webinar to hear directly from experts of Vietnam’s key e-commerce players sharing their knowledge of Vietnam market, their business status, business vision and view on opportunities and challenges for E-commerce in Vietnam. Attendees will also be provided information of categories driving growth in each of the e-commerce platform.

  • Austrade: Quick overview of Vietnam’s economy, and Vietnam consumers’s view on Australian products
  • Lazada Vietnam:
    • Lazada’s story in Asia and Vietnam
    • Lazada’s Business Models
    • Why Lazmall
    • Lazmall’s guarantee of customers’ loyalty
    • Benefits when selling via Lazmall
    • Conditions to be sellers on Lazmall
    • Lazmall’s STORE BUILDER tool & Traffic Booster
    • Special Campaign for Lazmall’s sellers; What is special for Lazmall
    • Mega Campaign & Lazada Express service

Lazada have continuously been Number 1 by average monthly traffic of users from 2017 to Quarter 2, 2019 and always been in the top 2 platforms. Lazada is focusing on its Lazmall business which supports authentic brands and a potential of running Super Brand Day for Australian Products in Vietnam.

Please note there is a second webinar you may be interested in:

Who should attend:

All Australian businesses/SMEs interested in exploring opportunities of e-commerce in an emerging ASEAN market- Vietnam. Especially current exporters or potential exporters of consumer goods and health.

What is a webinar:

A webinar is a seminar or presentation that's transmitted over the internet where each participant sits at their computer and is connected to other participants via the internet. A presenter has control of the meeting and the participants view the screen of the presenter and listen to the presenter speaking either by telephone or by accessing an integrated audio facility.

Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.


Register online using the 'Start Registration' button. If you experience technical difficulties, please contact Austrade on 13 28 78 (in Australia).

For more information please contact:

Ms. Hanh Nguyen
Bussiness Development Manager
Austrade HCMC