Booking Information


Virtual event

Accessible from your workstation


13 Nov 2019

9:30-10:30am (Vietnam time)


1:30 PM - 2:30 PM


Consumer Goods
Food & Beverage



Reference No


E-commerce Opportunities in an emerging ASEAN Market – Vietnam - Shopee

About event:

E-commerce in Vietnam has been likened to A tiger awakens thanks to soaring internet connectivity (internet penetration of 47%), a young tech-savvy mobile-first population (mobile subscription rate at 128%, smartphone penetration at 36%, 60% of the population under the age of 35) and rising disposable incomes. With the fast growth rate of 35% in 2015-2018, Vietnam’s online market has reached over US$9 billion in 2018, and given the continuous above growth rate, is becoming the third largest market in South East Asia by 2025.

With the rising role of e-commerce reshaping Vietnamese consumption, people are turning to online retailers. Join this webinar to hear directly from experts of Vietnam’s key e-commerce players sharing their knowledge of Vietnam market, their business status, business vision and view on opportunities and challenges for E-commerce in Vietnam. Attendees will also be provided information of categories driving growth in each of the e-commerce platform.

  • Austrade: Quick overview of Vietnam’s economy, and Vietnam consumers’s view on Australian products
  • Shopee Vietnam:
    • General information about: E-commerce industry and Shopee’s background.
    • Shopee target audiences and value propositions
    • Shopee’s business model and 3 ways of work with Shopee
    • The most powerful weapon of Shopee: 9.9, 10.10, 11.11, 12.12 campaign

Shopee Vietnam is the top E-commerce Player in Vietnam by traffic in Quarter 3 of 2019 – average monthly traffic of 34.5 million during this quarter, being led by the mobile-first platform, with Shopee Mall for businesses.

Please note there is a second webinar you may be interested in:

Who should attend:

All Australian businesses/SMEs interested in exploring opportunities of e-commerce in an emerging ASEAN market- Vietnam. Especially current exporters or potential exporters of consumer goods and health

What is a webinar:

A webinar is a seminar or presentation that's transmitted over the internet where each participant sits at their computer and is connected to other participants via the internet. A presenter has control of the meeting and the participants view the screen of the presenter and listen to the presenter speaking either by telephone or by accessing an integrated audio facility.

Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.


Register online using the 'Start Registration' button. If you experience technical difficulties, please contact Austrade on 13 28 78 (in Australia).

For more information please contact:

Ms. Hanh Nguyen
Bussiness Development Manager
Austrade HCMC