Booking Information


Virtual event

accessible from your workstation


18 Sep 2020



2:00 PM - 3:00 PM

Reference No


Opportunities for E-commerce in Japan – Insights from Rakuten and Facebook Group

About event:

The Japanese e-commerce market is the third largest globally behind US and China with over 104.7 million internet users. According to e-Marketer, the Japanese 2020 retail e-commerce sales will reach US$130.6 billion with 5.8% growth from 2019. This growth has the potential to create long-term expansion opportunities for Australian exporters.

In this webinar, we have invited Mike from Rakuten, one of the leading online marketplaces in Japan and Erika and Naofumi from Facebook Group Japan office to share with us:

  • Overview of Japanese e-commerce opportunities
  • How to sell online through a marketplace in Japan
  • How to use social media to promote your product in Japan

Opportunities and challenges when selling online in Japan.

Who should attend:

Australian e-commerce exporters

  • Mike Nguyen - Global Account Team, Rakuten Inc.
  • Erika Tsuno - Account manager, Facebook Group
  • Naofumi Otani - Account manager, Facebok Group
Please note:

Austrade is recording this webinar session and may make the recorded version of the webinar (including all audio and visual elements) accessible to internal Austrade staff and the general public via the Austrade website and other communication means. For further information refer to the Privacy Policy.


These events are free, but participants must register. The registration confirmation email will include all webinar log-on information.


Register online

For more information please contact:

Jack Lu