Property technology (proptech) is no longer a ‘nice to have’ for forward-looking firms in the world of commercial real estate; it is a means of survival.
When the Indian property market ground to a sudden halt in March 2020, firms were given the opportunity to take a step back and consider the bigger picture. Short-term volatility became a means to re-focus on customer needs, track the market, conserve resources, and ultimately enhance their ability to adapt quickly to unforeseen challenges.
So far, attention has primarily been on pre sales, virtual viewings, digital conveyancing platforms and online auctions have been among the more interesting trends affecting buyers and sellers.
Indeed, the global rise of remote working and the introduction of new social distancing regulations means that patterns of behaviour have and will continue to change fundamentally in a business context.
PropTech, removes the legacy systems of business models, which involve multiple stakeholders, and increases transparency by bringing the buyer and seller together.
This insight session is a discussion on how proptech has changed the landscape of the industry in India and what the opportunities are for global players by answering the following questions:
- As property executives increase their engagement with digital trends, how can they pinpoint the right technologies that will not just enable them to adapt to the current “new normal”, but also place them in a stronger position for the years to come?
- What is the scope for the less transparent but larger emerging markets like India in terms of Proptech adoption?
- How can you be a part of this revolution?