Austrade invites new-to-market and existing exporters to participate in the Australian Premium Food & Beverage Showcase to be held in Seoul on 11-12 March and Taipei on 13-14 March. The program is designed to maximise potential business opportunities through a program of in-depth market briefing, retail site visits, one-on-one meetings and industry networking. Australian companies will be able to meet key buyers and identify new opportunities through these events.
The Korea and Taiwan showcases will take place after a major food and beverage exhibition in Japan, Foodex (5-8 March 2019). This allows exporters to time their travel and opt to participate in events within all three markets maximising potential for new business opportunities.
Korea Market Overview
Demand for Australian food and beverage continues to grow as the Australian food and beverage becomes more competitive as a result of ongoing tariff reductions under the Korea-Australia Free Trade Agreement (KAFTA). Korean consumers are becoming more discerning when it comes to both the quality and origin of their food. There is a growing demand in home meal replacement, convenient food, healthy/functional food and imported food. This is largely driven by an increase of one or two person households, increasing number of working mothers, the ongoing well-being trend and more Koreans studying or traveling abroad.
Taiwan Market Overview
Australia is Taiwan’s 4th largest import source for agricultural and food and beverage products. With a similar population to Australia and an agriculture self-sufficiency of less than 31 per cent, the demand for imported, especially high quality, food and beverage products continues to grow. Food safety, traceability and associated standards are among top concerns of consumers as a result of several major food safety incidents a few years ago. Australia notably has an excellent reputation in the market relating to these standards, leading to a rising demand for Australian high-end and premium food in Taiwan. There is strong appetite to try new brands and product varieties including high quality meats, dairy products, functional foods, natural and organic products and beverages, etc. The Taiwan market is well supported by established retail market network, eager to source new, unique and high quality offerings.