Australia’s online advertising boom sees US-based firm enter market
US-based online video advertising facilitator SpotXchange has launched an office in Australia to serve the local online video advertising market.
The company’s business model introduces an auction-based system that brings advertisers and publishers together on a technology “network”. The real-time bidding system matches the audience targeting requirements companies have to the video ad inventory from participating publisher websites.
In the Australian market, SpotXchange will work with advertising agencies, media buyers, publishers and other content networks.
According to the PricewaterhouseCoopers – IAB Online Advertising Expenditure Report – June 2011, online advertising expenditure in Australia for the 12 months to 30 June 2011 was A$2.5 billion, up 20 per cent on the previous year’s figures.