Shanghai Landing Pad
The Australian Landing Pad at XNode
A bridge to China and the world
The Shanghai Landing Pad is located at coworking space XNode. XNode strives to be the bridge between China and the rest of the world by bringing together the top local and China based international startups into one community. Through its Xelerator program, XNode grows fledgling companies into successful, scalable, and sustainable businesses while simultaneously working with fully developed corporate companies to foster innovation within their organisations. XNode has a strong focus on tech, investor pitch training, demo days, and mentorship from some of China's top business minds.
Learn more about China's startup ecosystem and how your company can tap into one billion consumers.
Leap to Shanghai
The Australian entrepreneur’s guide to the Greater China market through Shanghai
Review this new publication from Austrade for information on scaling a venture into the Greater China market through Shanghai.
This guide provides practical information for Australian entrepreneurs to consider before and after entering the China market. It outlines top business and personal insights and provides a roadmap for entering and succeeding in the market. Some of the advice is specific to Shanghai, but much of it also applies to entrepreneurs looking to enter the wider China market.
Download the guide
Emily Ma
Landing Pad Manager Shanghai
Emily started her role as Landing Pad Manager in Shanghai in October 2018, before that she was in corporate service function supporting Austrade’s North Asia markets.
Emily began her career as a Project Coordinator in General Electric working on a post-acquisition project; later on she joined Trilogy where she helped the company establish its R&D center in Hangzhou, China, she also managed Trilogy University which served as the company’s internal incubator.
Emily is passionate about working with start-up ecosystem and is dedicated to maximizing business opportunities for Australian start-ups in China.
Who should apply?
The Shanghai Landing Pad is best for market-ready tech-based scaleups that have already conquered the Australian market.
"You have to be in China to do business in China."
Brent Pearce, Global Sales Director, Trendwise
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Gateway to China's innovation ecosystem
The Shanghai Landing Pad is a gateway to China's dynamic and growing innovation ecosystem, and will enable Australian startups access to a broader network including leading innovation hubs such as Shenzhen and Beijing.
Chinese investors are actively looking for technology investment opportunities and strategic alliances with international companies.
Positioning Australian startups in China will create immediate opportunities to accelerate their business development. China's increasing centrality to the global economy also presents exceptional opportunities for Australian entrepreneurs aiming for global scale and impact.
About Shanghai
Centre of innovation and entrepreneurship
China is making significant investments in innovation – and Shanghai is being positioned as a centre for technology, innovation and entrepreneurship. Shanghai’s well-established innovation ecosystem includes extensive venture capital networks, a sophisticated financial services industry and a global legal and business advisory support system. Australian startups can tap into the city's entrepreneur, industry and capital networks to accelerate their business development.
Research and development hub
Expenditure on research and development in Shanghai topped US$13 billion in 2014, or some 3.6 per cent of GDP. Shanghai is the regional headquarters for 525 multinational corporations (MNCs) and houses a quarter of the R&D centres set up by MNCs in China. This global setting has attracted a strong community of Chinese and international technology companies and startups.