Tel Aviv Landing Pad
The Australian Landing Pad at SOSA, Tel Aviv
The Tel Aviv Landing Pad is located at South of Salame (SOSA). Founded in 2013 by 25 leading Israeli investors and high-tech entrepreneurs, SOSA brings together startups, entrepreneurs, corporations and investors – all under one roof. This exclusive global network bridges the gap between the supply and demand of corporate innovation. With SOSA’s unique multi-pronged approach to innovation, corporations, investors, and startups in traditionally separate industries interact in new ways.
Occupying four stories of a vintage industrial building in South Tel Aviv, SOSA offers its members a uniquely crafted space, designed to promote interaction, creativity and collaboration.
Tel Aviv is a mature startup ecosystem with many Founders establishing multiple enterprises. Learn more about the different players in the Tel Aviv ecosystem.
“SOSA is run by a very talented team of entrepreneurs that strive to provide ongoing value to their members. Whether it's through specific events, or just spending time working in SOSA's shared space, we are able to meet, work and socialise with the best people from the entire startup community – from entrepreneurs to investors to service providers.”
Australian VC and SOSA member - Square Peg Capital
Omri Wislizki
Tel Aviv Landing Pad Manager
Omri Wislizki is the Australian Landing Pad Manager in Tel Aviv and has been with Austrade since May, 2016. As part of the Landing Pads team, Omri works with Australian startups seeking to access the global market and Israeli innovation ecosystem.
Since joining Austrade, Omri has been at the centre of linking the Australian and Israeli startup ecosystem and developing strong networks within investor, startups, multinational innovation and R&D centres, and research communities, to assist Australian startups.
As a Tel Aviv native Omri, has been involved in Israel's startup ecosystem throughout his career.
After serving as a Parachute Instructor in the IDF, Omri received his B.A in Communications and Interactive Media from the IDC Media Lab.
Prior to joining Austrade, Omri was a technology scout for the Korean multi-national LG, as well as undertaking roles within a number of startups.
Book a Virtual appointment with Omri
Who should apply?
The Tel Aviv Landing Pad is the ideal market for early stage Australian entrepreneurs looking to refine their product/service by offering experience and knowledge in the following areas:
- a ‘Go Global’ mindset - building a global company from day one
- product validation
- business model validation
- highly curated business interactions (entrepreneurs, investors, service providers, potential partners)
- access to global innovative corporates (everything from tech to mobility, telco, banking, energy, insurance, consumer electronics etc.)
- a strong global business network.
"The Tel Aviv Landing Pad offers a complete mindset shift in what it takes to be a successful global startup".
Casey Elmer, Marketing Director, Sail
Bootcamps
In addition to the Landing Pad program, startups and scaleups have the opportunity to take part in a themed, tailor-made boot camp on subjects ranging from user interface design to pitching to investors. The boot camps are delivered four times a year with only 10 startups or scaleups participating.
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About Tel Aviv
A leading startup centre
Driven by government policy, Israel’s innovation ecosystem is shaped by a sophisticated network of major global investors, startups and relevant service providers such as expert IP lawyers.
The Compass Global Startup Ecosystem, which ranks startup ecosystems around the world, ranked Tel Aviv in 2015 as the best startup centre outside of the United States. The Tel Aviv Municipality describes the city as “entrepreneurially-focused and no-nonsense … Tel Aviv packs a perfect ‘innovation ecosystem’ storm: thousands of high-tech companies and startups; leading multinationals; accelerators and co-working spaces; and dozens of networking events."
A magnet for multinationals
There are more than 300 multinationals from various sectors such as fintech, agtech, tech giants, digital, mobility, energy, travel. Companies present in Israel included Google, Facebook, Apple, Singtel, Verizon, Samsung, GE, General Motors, along with a range of global financial leaders.
Strong venture capital network
The Israel Venture Capital Association reports that in 2016, venture capital funds in Israel raised US$10 billion across 104 deals compared to US$4.43 billion in 708 deals in 2015.
Mature startup ecosystem
Tel Aviv is a mature startup ecosystem with many Founders establishing multiple enterprises. Learn how to become a better Founder by refining your product/service offering and ‘go global’ market strategy as well as obtaining insights from experienced entrepreneurs and the different players in the ecosystem.
Learn more about Tel Aviv by downloading our Infographic