Case Study: William Angliss

William Angliss Institute an integral player in ASEAN tourism

William Angliss

Founded in 1940 and headquartered in Melbourne, William Angliss Institute provides training services for the tourism, hospitality and food sectors. The institute has a presence in several ASEAN markets, including a Tourism Continuing Education and Training Centre in Singapore and a joint campus in Vietnam.

A commercial arm – Angliss Consulting – provides tourism and hospitality consultancy projects in Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam.

The institute continues to be highly active across ASEAN and has delivered projects for the ASEAN Secretariat that covers the 10 Member States on a continuous basis since 2004.

Following a 2009 agreement between ASEAN Tourism Ministers on a Mutual Recognition Arrangement (MRA) for Tourism Professionals, William Angliss Institute was engaged to address key challenges within the ASEAN tourism sector. These included the lack of a common hospitality and tourism curriculum among Member States; varied human resources capabilities in the tourism sector across the region; and the absence of mutual skills and qualifications recognition.

The project involved developing a Common ASEAN Tourism Curriculum and Regional Qualifications Framework and Skills Recognition System comprising 52 qualifications based on 242 competency standards. These qualifications cover Certificate II to Advanced Diploma levels addressing six labour divisions: housekeeping, food production, food and beverage services, front office, travel agencies and tour operation.

The institute also developed training toolboxes for the competency standards and training resources for 'Train the Trainer' and 'Assessor' programs, and delivered them to 200 ASEAN participants.

Furthermore, the ASEAN Secretariat contracted William Angliss Institute to carry out a gap analysis of each ASEAN state's infrastructure readiness to implement the MRA. The institute also helped the organisation determine the feasibility of a Regional Secretariat for Tourism.

William Angliss Institute is investing heavily in individual ASEAN markets. In 2013, the Singapore Grand Prix selected William Angliss Institute Singapore (a wholly owned subsidiary of the William Angliss Institute) as the training partner for the event. Each year since then, the Singapore institute has trained more than 2,000 students and staff to work as ushers, customer service officials, and safety and security officers for the event.

This deal builds on a presence established in 2011 in partnership with the Singapore Government's Workforce Development Agency, with Australian-accredited programs scheduled to commence in 2017.

In Thailand, the institute has delivered training and consulting projects for hotels, tourism operators, catering companies and restaurant groups. It reached an agreement in 2012 with the Dusit Thani College to jointly deliver programs, while planning is well advanced for a partner campus in Bangkok.

William Angliss Institute has provided a range of industry training projects in Vietnam since 1996, and general cooking, pastry cooking and bakery skills assessments since 2005. In 2015, the institute established a campus partnership in Danang with seed funding assistance from the Australian Government.

In the Philippines, William Angliss Institute has undertaken cooking, bakery and pastry cooking training and skills assessment since 2005. In 2017, the institute reached a heads of agreement with Southville University in Manila, in a campus partnership arrangement, to deliver Australian commercial cooking qualifications.