Section 4

How should companies approach doing business in ASEAN?

Companies should carefully assess the risks and benefits associated with each market because of the region's diversity.

Businesses should consider developing an ASEAN market entry plan that includes identifying risks and strategies to mitigate them.

Austrade's Guide to Exporting may be a useful resource for developing your plan: austrade.gov.au/Australian/Export/guide-to-exporting

Information about how Austrade can help is available at austrade.gov.au/Australian/how-austrade-can-help