There are many drivers of growth in the region but four factors are transforming ASEAN's business landscape:
- expanding cities accelerating economic growth, improving productivity and raising demand;
- a growing consumer class with greater purchasing power;
- innovation and digital disruption creating the world's fastest-growing online market for goods and services; and
- deepening integration and stronger connectivity, including the in uence of Australia's FTAs, making it easier to conduct business and supporting stronger regional value chains.