Austrade and IDP new research shows studying overseas is a family affair
04 Nov 2019
Parents are an important category of education consumer but there is little
hard data about how involved they are in decisions to study overseas and
what they have the most influence over. Austrade recently partnered with
IDP Connect to expand its Student Buyer Behaviour Survey to examine
parents’ perceptions and the factors that influence their decisions.
The first Parents of International Students’ Buyer Behaviour study examined
over 720 parents whose child or children were currently studying
internationally; had applied to study internationally or were thinking
about studying in the main English-speaking countries.
The four key findings of the survey are:
- Parents want to prepare their child for a future career, globally or in
their home country
- Parents are more likely to drive the decision about where a child studies
(city and country), while decisions about course and institution are more
likely to be made by the student
- Safety is the top concern for parents, regardless of their child’s age or
level of study
- Parents are active in the research process, seeking out information both
on their own and in collaboration with their child
Parents are more involved than their children think. These findings have
implications for how the sector engages with parents as consumers.
Headline findings were presented at AIEC in Perth in October 2019. The full
media release and IDP infographic is available on IDP’s website.