Austrade’s role in supporting Australia’s international education sector
25 Feb 2020
Austrade has pivoted resources for the remainder of 2019–20 to support a series of initiatives to help the sector, as it continues to navigate significant challenges which have resulted from the novel coronavirus and Australian bushfires. A key feature of our approach is working closely with all state and territory study destinations, while taking an aggregator role across government to ensure that students, agents and parents are informed.
We will take a data-led, digital first approach that enables us to track impact and measure results. The pivot of resources will support the following key activities:
- Global sentiment monitoring — aggregating students and parents’ insights to feature results through ongoing monitoring of global perceptions
- Crisis response management — the expansion of a new resource hub on the Study Australia website for students and providers and continued role in proactive communications to inform a range of audiences
- Campaigns — piloting digital student campaigns in Latin America, Vietnam and Indonesia, while creating new content for the grassroots #InThisTogether campaign onshore and in China, along with other planned activities delivered by post
- Study with Australia — promoting product diversification and Australia’s capability with online learning, micro-credentials, transnational education and partnerships, including working with Edugrowth to advance our collaborations
- Events — conducting scoping study on the use of virtual events using the Study Australia platform in key markets, with recommendations due in June to inform 2020 plans
- Study Australia digital platform — commencing a technical discovery project to establish common tools, including course search functionality and destination related content for all study destinations
- Market Intelligence — increasing the frequency and included content in webinars, targeting agents and providers to help identify targeted market opportunities within the Market Information Package
- Partnerships — continuing to work with state and territory destinations to deliver the Collaborative Marketing Framework and to pilot the partnership model
We acknowledge the difficult decisions that needed to be made by the APAIE and ANZA event committees to postpone both events. Given the evolving situation in Japan and Korea posts are considering options for planned Study Australia showcases with registered institutions.
The pivot of resources will build the foundation for ongoing collaboration and partnership, particularly with this year’s planned release of Australia’s Nation Brand. We welcome any input and feedback from the sector on other projects and ideas you may have, please reach out via email.
Study in Australia and its partners are here to support our international student community. To keep abreast of changes, visit the Study in Australia website and follow our social media channels for further updates and initiatives.