Shine with Australia update
21 Dec 2021
Shine with Australia
To raise prospective student awareness and generate traffic to the Course Search tool, Austrade officially launched a global Shine with Australia campaign on 6 October 2021. The campaign promotes the quality of an Australian education and the breadth of study options, locations and pathways available. It showcases a diverse range of inspiring academic and professional alumni journeys, and invites prospective international students to ‘discover their brilliant future self’ by starting their Australian education today. The call to action is to explore the Study Australia Course Search.
As at 9 December, the campaign has generated the following results, with paid campaign activity scheduled to conclude on 15 December 2021:
- 5 million impressions (views)
- 182 million video views
- 1 million clicks to the Study Australia website
- 26,526 course searches at the Study Australia website
- 1,115 enrolment enquiries submitted directly to Australian education providers.