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Market in focus – India

25 Nov 2020

To successfully rebuild requires understanding of the market and customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has developed a new ‘market in focus’ series, which provides a suite of data and insights on key markets. We are running this as a trial until the end of the year, beginning with India.

India remains a priority market for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility, the opportunity for Australian education providers is significant.

This ‘market in focus’ toolkit – a curation of new and existing content – provides resources that can help you better understand the Indian market.

The resources include:

  1. Market in Focus – India insights paper (PDF, 213KB)
  2. Market in Focus – India data summary slide (PDF, 187KB)
  3. Indian students - digital behaviour infographic (PDF, 397KB)
  4. Indian Student Behaviour profile
  5. MIP Orbis Where to compete India (updated Nov 2020)

If you would like to provide feedback on this resource, please email mip@austrade.gov.au