Login to the MIP Subscribe

Market in focus – Vietnam

25 Nov 2020

To successfully rebuild requires understanding of the market and customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has developed a new ‘market in focus’ series, which provides a suite of data and insights on key markets. We are running this as a trial until the end of the year, and this week we focus on Vietnam.

Vietnam is a key market for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility and perceptions of online delivery, the opportunity for Australian education providers is significant.

This ‘market in focus’ toolkit – a curation of new and existing content – provides resources that can help you better understand the Vietnamese market.

The resources include:

  1. Market in Focus – Vietnam insights paper (PDF 221KB)
  2. Market in Focus – Vietnam data summary slide (PDF 383KB)
  3. Vietnam Market Action Plan Implementation and outcomes report (PDF 429KB)
  4. MIP Orbis Where to compete Vietnam (updated Nov 2020)

If you would like to provide feedback on this resource, please email mip@austrade.gov.au