New marketing toolkit enables unified brand for international education

17 Jun 2022

Eligible organisations promoting Australian education internationally including; education providers, agents, study destinations and government agencies are invited to register to use the Study Australia Marketing Toolkit.

The toolkit is an online asset library that will enable a unified brand identity for Australia’s international education offering. It hosts an exciting range of templates, photography, videos, campaign assets and more.

The visual identity for the Study Australia offering is grounded in Australia’s Nation Brand and uses graphic elements, colours, fonts, and photographic styles inherited from the Nation Brand.

All applicable Nation Brand assets are available on the Study Australia Marketing Toolkit, making it a one-stop-shop for eligible organisations who want to use or create communication materials to promote studying with Australia, globally.

Once users have registered, they can log in, browse, and download the assets available. Assets can be found by typing a keyword into the search field, selecting an album from the drop-down list, or exploring the ‘Most popular assets’ section.

The toolkit will continue to grow as new photography, campaign assets and videos are added. Study Australia digital and event templates will be launched later this month.

The Study Australia Marketing Toolkit can be accessed via Austrade’s Partner Hub or via the website URL: https://toolkit.studyaustralia.gov.au/

For more information, email toolkit-studyaustralia@austrade.gov.au