Region in focus — Middle East

14 Dec 2021

To successfully rebuild requires an understanding of the market and the customer. Austrade has listened to your feedback and takes seriously our role in assisting the sector to make more data-driven decisions. To that end, Austrade has built and developed our ‘in focus’ series, which provides a suite of market intelligence, data and insights on key markets.

The Middle East remains a priority region for Australian education. Despite numerous challenges, particularly in navigating the impact of COVID-19 on student mobility, the opportunity for Australian education providers remains significant.

This ‘in focus’ toolkit — is a curation of new and existing resources that can help you better understand markets in the Middle East.

New resources

Existing resources

  • Expo 2020 Dubai — the global platform for Australian education to shine (published October 2021) 
    • This first ever world expo held in the Middle East, Africa and South-Asia region had a six-month program with themed programs each week addressing issues of global significance. To support student-facing education promotion objectives, Austrade established a virtual Study Australia education platform as a one-stop-education showcase linked to Expo 2020 Dubai. 
  • MIP Orbis — Where to Compete: Pakistan (updated April 2021)
    • Market intelligence and an overview of opportunities at the specific sub-sector level. 
  • Saudi Arabia education and skills: continuing evolution and current priorities (published September 2020)
    • A market insight article on the education sector in Saudi Arabia. This insight outlines opportunities to establish partnerships in market with a focus on digitising curriculum and classrooms. 
  • Understanding global student mobility flows (published March 2020)
    • This interactive chart resource was developed to better understand trends in global student mobility. A report released with this resource noted that India, Nigeria and Saudi Arabia were experiencing notable growth in outbound tertiary students in 2016.

Please check MIP Weekly and the newsfeed for up-to-date opportunities and event reports from the region.

If you would like to provide feedback on this resource, please email the MIP Team.