Report on the Study with Australia pilot
15 Sep 2020
The Study with Australia pilot program was delivered in partnership with social learning platform FutureLearn, and showcased Australia’s excellence in the delivery of online education via a selection of free, taster courses to a global audience. For information of top level data and outcomes of the pilot, please download the Study with Australia pilot program report.
Australian universities and English language training providers participated in the campaign and universities were included in an online directory on FutureLearn.com. Between April and June 2020, the initiative attracted more than 800,000 enrolments from 224 countries. 30 Australian providers participated, showcasing 52 Australian courses. The most popular courses were in the industry/career related skills; pre-sessional learning; sustainability; and teaching and psychology subject areas.
The report includes descriptions of seven learner behavioural profiles that have been developed by FutureLearn. The personas provide insights about the motivations, personalities, and learning needs of course participants. Analysis of the pilot program learners indicates a high proportion who are looking to advance their career or switch careers/geographic location. These types of learners are more likely to take up further studies with Australian providers. This finding is reflected in the high conversion rate which resulted in over 7,500 active leads – that is, learners who registered further interest with the provider for onshore, offshore, or further online study. The report also includes a breakdown of the number of learners from all source countries, with Europe accounting for nearly a fifth of the total cohort of learners.
The pilot has achieved key strategic outcomes for Australian education. It enabled the provision of high-quality online short courses to global learners, including those who may be impacted by travel restrictions. The opportunity to study with Australia was promoted to FutureLearn's twelve million learners through the pilot, and participating Australian providers accessed learners from new and emerging source markets.
Based on the success of the pilot, Austrade and FutureLearn are in discussions about new opportunities for the next phase of the partnership.