EMDG expenses to 30 June 2021

EMDG is changing but not until 1 July 2021.

For expenses incurred until 30 June 2021 EMDG will continue to operate as before, reimbursing businesses for their eligible promotion expenses. This will ensure there is no gap between the end of the reimbursement model for EMDG and the introduction of the EMDG grant mechanism.

See EMDG at a glance (PDF) for an overview of the scheme up until 30 June 2021.

Can I claim promotional expenses affected in 2020–21 by COVID-19?

Have you incurred EMDG-eligible expenses for promotional activities in 2020–21? If these activities have now been affected by COVID-19 (such as trade show cancellations), Austrade will treat these activities as having taken place. Therefore, any incurred expenses will be eligible for EMDG reimbursement in 2020–21.

If you have been paid for incurred expenses (by a third party such as an event organiser), or are entitled to be paid (such as through refunds or insurance), these expenses are not eligible for EMDG.

Example: ABC Pty Ltd incurred trade fair expenses of $10,000. The trade fair was cancelled in September 2020 due to COVID-19. The trade fair operator reimbursed $3,000 to the EMDG applicant in November 2020. Therefore, the applicant is eligible to receive $7,000 in promotional expenses. Note that trade fairs are an example only and this treatment is not limited to trade fair expenses.

What is a grant year and why is it important?

A grant year is the financial year (July to June) in which the dates of the expenses being claimed actually occurred.

Expenses incurred in a grant year are claimed in the EMDG application for the financial year immediately following.

For expenses incurred in 2020–21 you will be able to apply for reimbursement through EMDG in 2021–22. You will also be able to apply for the EMDG grant mechanism for promotional activities you intend to undertake from 2021–22 onwards.