Australian businesses have an exciting opportunity to capitalise on the significant opportunities available on our doorstep in the Association of Southeast Asian Nations (ASEAN) region.

There are many drivers of growth in the region but four factors are transforming ASEAN's business landscape:

  1. expanding cities accelerating economic growth
  2. a growing consumer class with greater purchasing power
  3. innovation and digital disruption creating the world's fastest-growing online market for goods and services
  4. deepening integration and stronger connectivity, including the influence of Australia's FTAs.

The region has a young, and increasingly urbanised, digitised, educated and wealthy consumer base, but it is experiencing skill shortages in key industries. There is certainly an appetite for Australian quality products, services and expertise.

Explore this page to learn about the opportunities, take a look at how businesses like yours are doing business in ASEAN, receive the latest news and information on upcoming events.


View the latest Austrade trade events, exhibitions, seminars and missions for the ASEAN region.

ASEAN events



13 Apr 2021

Canberra vineyard starts exporting wines to Southeast Asia during 2020 travel bans

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21 May 2020

AusCham ASEAN releases 2020 survey with special COVID-19 update

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25 Mar 2020

Joint ministerial statement by Australia, Brunei Darussalam, Canada, Chile, the Republic of the Union of Myanmar, New Zealand and Singapore

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Insights for Australian Business

A report on Australia's trade and investment relationship with ASEAN

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Export Masterclass Series: Digital Trade in ASEAN (Part 6/7)

Export Masterclass Series: Digital Trade in ASEAN (Part 6/7)

Learn about IP Australia and get practical tips on how to navigate through the ASEAN intellectual pr ...

Export Masterclass Series: Digital Trade in ASEAN (Part 4/7)

Export Masterclass Series: Digital Trade in ASEAN (Part 4/7)

QUT-Creative Enterprise Australia supports and connects tech eco-systems into the fast-growing ASEAN ...

ASEAN NOW – Ironbark Citrus

ASEAN NOW – Ironbark Citrus

Susan Jenkin, CEO Ironbark Citrus talks about exports to ASEAN markets and their business in Laos, I ...

ASEAN NOW – Telkomtelstra

ASEAN NOW – Telkomtelstra

Erik Meijer, Country Managing Director, Telstra Indonesia and President Director,Telkomtelstra talks ...

Case Studies
Australian business in ASEAN

A large selection of case studies showcasing Australian business across ASEAN.

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ASEAN market profiles

Market overviews for Australian exporters. Find economic and trade-related information, along with the current business situation and general travel tips and facts.

ASEAN Australia map graphic

Austrade representatives in ASEAN

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Sally Deane
Senior Trade and Investment Commissioner

Daniel Havas
Senior Trade and Investment Commissioner
Malaysia and Brunei

Christopher Lim
Senior Trade and Investment Commissioner

Stephen Skulley

Stephen Skulley
Senior Trade and Investment Commissioner

Michael Helleman
Senior Trade Commissioner

Rebecca Ball
Senior Trade Commissioner