Australian businesses have an exciting opportunity to capitalise on the significant opportunities available on our doorstep in the Association of Southeast Asian Nations (ASEAN) region.

There are many drivers of growth in the region but four factors are transforming ASEAN's business landscape:

  1. expanding cities accelerating economic growth
  2. a growing consumer class with greater purchasing power
  3. innovation and digital disruption creating the world's fastest-growing online market for goods and services
  4. deepening integration and stronger connectivity, including the influence of Australia's FTAs.

The region has a young, and increasingly urbanised, digitised, educated and wealthy consumer base, but it is experiencing skill shortages in key industries. There is certainly an appetite for Australian quality products, services and expertise.

Explore this page to learn about the opportunities, take a look at how businesses like yours are doing business in ASEAN, receive the latest news and information on upcoming events.


View the latest Austrade trade events, exhibitions, seminars and missions for the ASEAN region.

ASEAN events



10 Jun 2022

Endeavour Meats turns up the heat on export growth

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13 Apr 2021

Canberra vineyard starts exporting wines to Southeast Asia during 2020 travel bans

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9 Sep 2019

Alchemy Cordial Drinks to Export Success

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Insights for Australian Business

A report on Australia's trade and investment relationship with ASEAN

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ASEAN NOW - Icon Global

ASEAN NOW - Icon Global

Mark Middleton, Icon Group CEO, talks about their cancer care business in Singapore and why Australi ...

ASEAN NOW - Consolidated Pastoral Company CPC

ASEAN NOW - Consolidated Pastoral Company CPC

Troy Setter, Consolidated Pastoral Company CEO talks about their key focus market Indonesia and the ...

ASEAN NOW - West Cape Howe Wines

ASEAN NOW - West Cape Howe Wines

Gavin Berry, Managing Partner and Senior Wine Maker, West Cape Howe Wines talks about his relatively ...

Export Masterclass Series: Digital Trade in ASEAN (Part 6/7)

Export Masterclass Series: Digital Trade in ASEAN (Part 6/7)

Learn about IP Australia and get practical tips on how to navigate through the ASEAN intellectual pr ...

Case Studies
Australian business in ASEAN

A large selection of case studies showcasing Australian business across ASEAN.

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ASEAN market profiles

Market overviews for Australian exporters. Find economic and trade-related information, along with the current business situation and general travel tips and facts.

ASEAN Australia map graphic

Austrade representatives in ASEAN

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Sally Deane
Senior Trade and Investment Commissioner

Daniel Havas
Senior Trade and Investment Commissioner
Malaysia and Brunei

Christopher Lim
Senior Trade and Investment Commissioner

Stephen Skulley

Stephen Skulley
Senior Trade and Investment Commissioner

Michael Helleman
Senior Trade Commissioner

Rebecca Ball
Senior Trade Commissioner