Food and agribusiness to India
‘clean, green’ foods have a great brand reputation in India. There are also
improved prospects for finding new customers, with an increase in e-commerce channels
Pulses and grains dominated Australian agri-exports in the
past. However, consumer spending and market deregulation is now creating fresh
demand and new ways of going to market.
- Indian food-processing companies are looking
for partners to deliver high-quality produce.
- Tight regulation on wholesale markets is
being relaxed. This is creating opportunities in logistics and warehousing.
- India is becoming more receptive to
Australian agtech, especially grain-tech.
- Agriculture policy reform is triggering
opportunities in research, warehousing and logistics.
Read our Agtech
to India export market profile.
India’s emerging middle class has a taste for imported fruit
and vegetables. The value of food imports tripled in the last decade, from
A$2.4 billion in 2009 to A$7.5 billion in 2019 (Source: Department of Foreign
Affairs and Trade, An Indian Economic
Strategy to 2035, Agribusiness Sector, 2018).
- growing demand for year-round fresh fruits and vegetables
exporters can get fresh produce to market in 21–26 days, faster than 40 days
from competitors in the United States of America (USA)
- Austrade is
working with peak bodies to build exports of stone fruits. This includes
peaches, plums and cherries
- e-commerce is
expanding demand for imported fruit, and creating new distribution channels.
Read our Grains
to India export market profile.
Health and beauty
Indian consumers appreciate Australian health and beauty
products, and their reliable manufacturing standards.
- demand for nutritional
supplements triggered by lifestyle changes
- rapid growth of
e-commerce is enabling brands to connect directly with consumers.
products account for close to one-third of the personal care category
brands have a strong reputation among India consumers, who trust Australian
Lamb is a large opportunity
in India, where beef is not consumed.
- lamb is becoming popular in hotels and restaurants as customers try new
- Australian lamb is mostly sold via food service channels, where lamb
racks are popular
- lamb sales are expected to grow as more Indians increasingly dine out
- growing demand for imported carcasses for processing.
The Indian wine market is growing. India imported 5.2
million litres of wine at a value of A$40 million in 2018 (Source: United
States Department of Agriculture, Foreign Agriculture Service, India
Wine Production and Trade Update, 2019).
- there is increased
wine consumption due to culture change, tourism, returned students and rapidly
- Australian winemakers can engage at a
mid-tier price level.
- imported wine is a status product
because of high tariffs and the perceived quality of domestic wines
- online wine
sales in major cities provide a major new route to market
- sales via
hospitality venues will likely increase quickly post-COVID-19.
Read our Wine to
India export market profile.
There is demand for international foodstuffs among India’s large
- egulations on imported foods have eased. Logistics
- demand for gourmet produce is rising. This
includes via chains such as Foodhall, Le Marche and Spencer Natures Basket
- wealthy consumers are turning
to health foods. This includes gluten-free, sugar-free and plant-based products.
Demand for dairy goods is growing, despite tariffs and
regulation. Australian dairy has a great reputation. This is due to Australia’s
safe and reliable manufacturing standards.
- growing demand for cheese and
cream in hospitality, food service and retail sectors
- Australia continues to export
skimmed milk powder within government quotas. This restricts imports from
private Indian players and is often based on shortages in the market
- there will be opportunities for
value-added dairy products as demand for healthier products grow. This includes
fortified milk or A2 milk from Australia
- imports to India currently
include milk powder, fats and oils, casein, butter, whey, cheese, lactose.
There are tariff barriers for most food and wines. Regulatory
barriers and distribution can also be difficult. For example:
tariffs for processed food, pulses and grains are high
- there is a lack
of cold chain, however logistics have recently improved
retailers prefer a shelf-stable product from Australia
- there is
strong competition from USA and European Union producers
- there is
strong price competition from domestic suppliers. Imports need to compete on
Many Australian companies have discovered new paths to
India’s food and beverage markets in the past two years. Read their stories:
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The Australian Trade and Investment Commission – Austrade – contributes to Australia's economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:
- develop international markets
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- seek consular and passport services.
Working in partnership with Australian state and territory governments, Austrade provides information and advice that can help Australian companies reduce the time, cost and risk of exporting. We also administer the Export Market Development Grant Scheme and offer a range of services to Australian exporters in growth and emerging markets.
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