Personal care and cosmetics to India
The cosmetics and personal care industry is one of the fastest growing consumer products sectors in India. There is strong potential for Australian exporters.
Market size and growth trends
The personal care and cosmetics sector in India has had continued strong growth. There is increasing shelf space in retail stores and boutiques in India for stock imported products.
India is also one of the fastest growing consumer markets in the world. There is a move away from informal markets to organised and premium retail in major Indian cities. This is also happening in smaller towns and cities.
Key drivers of demand for imported cosmetics products include:
- growth in organised and premium retail
- emergence of a young urban population in Indian cities with increasing disposable income
- an increase in the number of working women
- changing lifestyles
- increased affordability of lifestyle oriented and luxury products
- social media and fashion television programs
- greater product choice and availability due to the growth of India’s e-commerce market.
Growing spa sub-sector
The spa sub-sector is also growing. This includes the number of spas, and the diversity of spas and products available.
International spa brand products have entered the Indian market via leading online retail platforms. Brands are capitalising on the changing global trends and easy online presence. Platforms include Flipkart, Myntra and Amazon.
Marketing and distributing your product
Marketing your product in India may need strong marketing and sales efforts. Indian importers often look for strong marketing and advertising support from exporters for building the brand in this market. It can also help to have more than one distributor covering different regions of the country. However, it’s good to work with only one national importer at a time.
Importers prefer Australian brands that are known internationally. Importers’ initial preferred product volumes are likely to be low. The cost of advertising, marketing and promotion can be high.
Dermatologists are also important market influencers for certain skincare products.
Key players in the market
Many foreign brands have established themselves in the Indian market. They have a strong support structure and an India-specific pricing strategy.
Established international brands in India include:
- Calvin Klein
- Tommy Hilfiger
- Christian Dior.
Australia is relatively new to the Indian cosmetics market compared to brands from the United States of America (USA) and Europe. It’s important to increase your brand’s profile.
Traditional exporters to India include:
- United Kingdom
There is also recently increasing exports to India from:
- Hong Kong
- South Africa
Popular imported products
Some of the major cosmetics items India imports include:
- colour cosmetics
- long-lasting lipsticks
- liquid lip colour
- eye make-up
- specialised skincare products, including dry skin, anti-ageing, anti-wrinkle and anti-blemish products
- skin care products for men
- professional hair care, hair coloring and styling products
- nail colors, nail care products and artificial nails
- shaving creams.
Organic personal care and cosmetics product imports are also growing. These are particularly popular among professionals.
Laws and regulations
Registering your product
You need to register all cosmetic products imported for sale in India with the Central Drugs Standard Control Organization (CDSCO). The CDSCO is part of the Directorate General of Health Services.
Registering can be costly and time consuming. Exporters can use the services of an importer or consultant to register with the relevant authorities.
Animal testing ban
Animal testing of cosmetics is banned in India. This also applies to cosmetics products imported into India.
The Central Board of Indirect Taxes & Customs website has more information about India’s import duties for all products.
How Austrade can help
We have a dedicated team in major Indian cities. Our specialists can help Australian businesses understand, enter and succeed in this market.
Contact Austrade online or call 13 28 78
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