E-commerce in Japan

E-Commerce in Japan: A Guide for Australian Business

The Japanese e-commerce market is the third largest globally behind the US and China with over 82 million online shoppers in 2017. According to Euromonitor, the Japanese business-to-consumer market’s worth was approximately A$102.5 billion in 2017 and is forecast to grow at 8.6 per cent annually until 2022. This growth has the potential to create long-term expansion opportunities for Australian exporters.

The guide includes information on the Japanese e-commerce ecosystem, regulations, business models, and areas of opportunity for Australian businesses.

Japan’s sophisticated online consumers and well-developed e-commerce infrastructure and logistics networks make it an ideal market for Australian looking to expand into Japan via online channels.

If you would like to download a copy of the guide, please fill out the form below. This publication is intended for use by Australian businesses and a valid ABN is required to download the guide.

Please complete the below fields before downloading a copy of the guide.

Would you like to be contacted by Austrade about further reports and events related to e-commerce?* - required
 

Mandatory field(s) marked with *