E-commerce in Japan

E-Commerce in Japan: A Guide for Australian Business

The Japanese e-commerce market is the third largest globally behind the US and China with over 82 million online shoppers in 2017. According to Euromonitor, the Japanese business-to-consumer market’s worth was approximately A$102.5 billion in 2017 and is forecast to grow at 8.6 per cent annually until 2022. This growth has the potential to create long-term expansion opportunities for Australian exporters.

The guide includes information on the Japanese e-commerce ecosystem, regulations, business models, and areas of opportunity for Australian businesses.

Japan’s sophisticated online consumers and well-developed e-commerce infrastructure and logistics networks make it an ideal market for Australian looking to expand into Japan via online channels.

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