Market profile

Croatians like to know their business partners very well however the first stage of business relationship is formal.

Business cards are exchanged without a formal ritual. Although not absolutely necessary having one side of your business card translated into Croatian shows consideration.

It is good business sense to avoid the discussion concerning the political and military history of Yugoslavia.

Meeting schedules are not very rigid in Croatia. There may be an agenda, but it serves more as a guideline for the discussion than anything else. Business people will want a clear understanding of what is to be dealt with in any meeting. A company profile and product literature should be provided.

More information on doing business in Croatia


  • Merchandise exports A$2,772 million
  • Services exports A$19 million
  • Capital Zagreb
  • Official language Croatian
  • Area 55,960 sq km
  • Population 4.1 million

Information provided by DFAT

Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

» read more at DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Croatia and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT


The Department of Foreign Affairs and Trade’s Smartraveller site provides advice for business travellers and tourists going to Croatia. This is regularly updated and should be checked before planning travel.

» read more at DFAT

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