Road Safety to India

Trends and opportunities

The market

According to the Indian Government’s official statistics, 177,423 persons were killed and over 486,000 injured in road traffic accidents in India in 2015 (Source: National Crime Record Bureau report). However, this is probably an underestimate, as not all injuries are reported to the police. World Health Organisation (WHO) estimates have road traffic fatalities at over 200,000 persons for India.

Although the country has just over one per cent of the world’s vehicle population it accounts for more than 10 per cent of global road fatalities (Source: Government of India, Ministry of Road Transport and Highways, Transport Research Wing).

Approximately half of the deaths on the road are vulnerable road users – motorcyclists, pedestrians and cyclists.

Road accidents leading to injuries and fatalities are a result of a number of factors:

  • Rapid urbanisation combined with a failure to keep pace with the development of well-designed and maintained roads and related infrastructure. This has led to severe traffic issues in metropolitan areas.
  • The wide range of road users, from pedestrians, animal-driven carts, bicycles, rickshaws, handcarts, tractor trolleys, two and three wheel motorised vehicles, motor cars, buses, trucks and multi-axle commercial vehicles.
  • Laws on speed, seatbelt, helmet wearing and drink driving are poorly enforced.
  • Road users are generally poorly trained prior to licensing (if at all) and often choose not to adhere to national and state driving regulations.
  • Officials responsible for road and traffic policy, regulation and public education are generally not well equipped or experienced to implement, police and manage the complex traffic environment.
  • Passenger and commercial vehicles are often not provided with the same level of safety equipment found in other international markets.

As a result, the federal and state governments of India and international funding agencies have a considerable budget allocated for road safety. They are working with international companies to adopt technologies and services to improve road safety aspects.

All of these developments present opportunities for Australian companies in areas such as institutional strengthening, capacity assessment and development, traffic management and other allied expertise and technologies.

Major Projects

The Indian central and state governments have undertaken initiatives in recent years to upgrade and expand the national, state and rural road network.

At the central level, three major on-going programmes funded by the Government of India – NHDP (National Highway Devel-opment Projects), PMGSY (Prime Minister’s Rural Road Development Project) and Special Accelerated Road Development Programme North East, are being implemented to improve connectivity across India. In addition to these multilateral agencies fund projects such as the National Highways NHAI Technical Assistance Project and the National Highways Interconnectivity Improvement Project.

At the state level, there are SRDP (State Road Development Programs) and multilateral funded projects such as the Pun-jab State Road Sector Project, Assam State Roads Project, HP State Roads Project, AP & Telangana Road Sector Project, Karnataka State Highways Improvement Project II, Second Gujarat State Highway Project, Kerala State Transport Project II, TN Road Sector Project II and Rajasthan Road Sector Modernisation. These have been undertaken with the help of both the private sector and multi-lateral funding agencies, particularly the World Bank.

At a regional level the ADB funded SASEC (South Asia Subregional Economic Cooperation) brings together Bangladesh, Bhutan, India, Maldives, Nepal and Sri Lanka in a project-based partnership that aims to promote regional prosperity, improve economic opportunities, and build a better quality of life for the people of the subregion.

In addition, five industrial corridor projects namely Delhi - Mumbai, Bengaluru - Mumbai , Chennai - Bengaluru , Vizag - Chennai and Amritsar - Kolkata  have been identified, planned and launched by the Government of  India, to provide an impetus to industrialisation and urbanisation initiatives. Along these corridors, it is expected that 100 Smart Cities will be developed in coming years.

All of these projects present opportunities for Australian product and service providers across all areas of road safety i.e. engi-neering, enforcement, education and emergency.


Policy and enforcement: Road safety strategy and action plan at national and state level road safety management (institutional strengthening, capacity building and traffic management).

Research and development

Crash investigation, accident analysis and prevention, behavioural and social issues, trauma and emergency care etc.

Equipments and products

Road survey vehicles, safety rollers/barriers and enforcement technologies (red light and speed cameras), breath analysers, weight in motion and tolling systems etc.

Technology and engineering

Intelligent transport systems, ANPR, road accident data collection systems, driver fatigue detection, interlocking, lane departure warning, child restraints and airbags.


Road asset management, road design and engineering, and specialised parking consultancy, engineering consultancies etc.

Skills and training

Mid-level training programs for Indian police officers, executive leadership programs, road safety audit training, driver education and training, emergency training, capacity building and technical training and heavy vehicle driver’s training.

Competitive environment

The road safety sector as a commercial opportunity is becoming increasingly competitive in India, although Australia is seen by the market as Tier one provider of expertise and capability. Central and state governments are aware that Australia (particularly the state of Victoria) has led the world with the early adoption of successful road safety initiatives and traffic management and policing programs.

Other countries eyeing Indian road safety market opportunities include Sweden, Spain, United Kingdom, and the United States (US).

Marketing your products and services

Market entry

The development by Austrade of a road safety strategy for India is intended to assist Australian commercial organisations as well as research institutions to participate in projects and initiatives being undertaken by India (and development agencies such as the World Bank), to reduce the country’s significant road toll and the associated impacts on its citizens.

Austrade can help Australian businesses ready to enter the Indian market by:

  • Identifying commercial road safety opportunities in India for a targeted set of Australian companies. Those with experience and capability in this sector and an interest in accessing these projects in India.
  • Identifying collaborative academic and commercial research opportunities in road safety that may be undertaken be-tween Indian and Australian organisations.
  • Providing access to major Indian private sector organisations who are seeking international expertise in areas such as road design, traffic engineering capability, intelligent transport systems as well as trauma care training and procedures for hospitals.
  • Identifying multi donor agency funding and advocating Australian expertise so Australian companies are better positioned to win tenders.
  • Acting as a co-ordination point to link Indian government funding, international development funding, Indian government agencies and Australian private and public sector organisations, to implement a consortia approach to road safety projects in India

For all Indian Government tenders visit the Central Public Procurement Portal or Tenders India.

Individual state tenders are listed on each state’s websites and national publications such as the Economic Times, Times of India, The Hindu and the Indian Express.

For multilateral funded projects register with dgMarket and Development Business projects. These projects will also be advertised on the individual multilateral funding agency websites.

Trade events

The 18th edition of the IRF World Road Meeting (WRM) will take place from 14 – 17 November, 2017 in Delhi, India.The theme for WRM – 2017 is ‘Safe roads and smart mobility: The engines of economic growth’. It is expected that a large Australi-an contingent will participate in this event.

Links and industry contacts

Advisory Bodies and sector organisations

Indian Roads Congress
International Road Federation (India Chapter)
Ministry of Health and Family Welfare
Ministry of Road Transport and Highways
Ministry of Rural Development
Ministry of Urban Development
National Highways and Infrastructure Development Corporation
National Highways Authority of India
National Rural Road Development Agency


Construction Industry Development Council
National Highways Builders’ Federation
Project Management Institute

Training Institutes

Central Road Research Institute
Central Institute of Road Transport
Indian Academy of Highway Engineers (formerly NITHE)
Institute of Road Traffic Education

Financial Institutions

Asian Development Bank
India Infrastructure Finance Company Limited
Infrastructure Development Finance Company
Infrastructure Leasing and Financial Services Limited
International Finance Corporation
Japan International Cooperation Agency
World Bank

Research Organisations

All India Institute of Medical Sciences
Bureau of Police Research and Development
Central Road Research Institute
Credit Analysis and Research Limited
CRISIL Infrastructure Advisory
Ernst & Young Private Limited
Indian Institute of Technology Delhi
National Institute of Construction Management and Research

Key Project Developers / EPC Contractors

Gammon Infrastructure
Hindustan Construction Company
IL&FS Transportation
IRB Infrastructure
Jaypee Infratech Limited
L&T Infrastructure Development
SREI Infrastructure Finance Limited

Key Project Consultants

Feedback Ventures

Key Fleet Operators

Meru Cabs

Please note: This list of websites and resources is not definitive. Inclusion in this list does not imply endorsement by Austrade. The information provided is a guide only. The content is for information and carries no warranty; as such, the addressee must exercise their own discretion in its use. Australia’s anti-bribery laws apply overseas and Austrade will not provide business related services to any party who breaches the law and will report credible evidence of any breach. For further information, please see foreign bribery information and awareness pack.

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