Market profile

The Japanese market is characterised by consumers with high levels of disposable income and companies with a strong global orientation and willingness to invest in sustainable, long-term products and services.

More information on doing business in Japan


E-Commerce in Japan: A guide for Australian Business

E-Commerce in Japan: A Guide for Australian Business offers practical advice, facts and insights on how Japan’s e-commerce marketplaces work and how to access them.

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Japan's market insights and opportunities

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  • Merchandise exports A$56,281 million
  • Services exports A$2,515 million
  • Capital Tokyo
  • Official language Japanese
  • Area 364,560 sq km
  • Population 126.5 million

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Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

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Free Trade Agreement

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OECD Guidelines for Multinational Enterprises

Multinational Enterprises should be aware of the OECD Guidelines for Multinational Enterprises that provide voluntary principles and standards for responsible business behaviour in a variety of areas, consistent with applicable domestic laws. These Guidelines are endorsed and promoted by the Australian Government.

Bilateral agreements

Australia has social security agreements with several countries that address the issue of 'double super coverage' for employees sent to work overseas. To take advantage of these agreements, Australian employers sending employees overseas to work must apply to the Tax Office for a Certificate of coverage.

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