Market profile

Kenya has grown economically to become one of the biggest and most diversified economies in Sub-Saharan Africa.

The main sectors contributing to economic growth are agriculture, building and construction, infrastructure development, manufacturing, transport and services, tourism, agriculture, mining as well as wholesale and retail trade.

Since its independence in 1963, Kenya has followed a mixed economic development strategy aimed at attracting foreign direct investment. The government’s various economic reforms have concentrated on strengthening private investment.

More information on doing business in Kenya

Accessing the Ecommerce Markets in Kenya, Nigeria and South Africa

The purpose of this guide is to profile the ecommerce landscape in Kenya, Nigeria and South Africa, with a particular focus on the business to consumer (B2C) medium for products.

Kenya's market insights and opportunities

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  • Merchandise exports A$0.77 million
  • Services exports A$220 million
  • Capital Nairobi
  • Official languages Swahili, English
  • Area 569,140 sq km
  • Population 48 million

Information provided by DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Kenya and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT


The Department of Foreign Affairs and Trade’s Smartraveller site provides advice for business travellers and tourists going to Kenya. This is regularly updated and should be checked before planning travel.

» read more at DFAT

DFAT country page

Find information on embassies, country briefs, economic fact sheets, trade agreements, aid programs, sanctions and more.

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