Kenya has grown economically to become one of the biggest and most diversified economies in Sub-Saharan Africa.
The main sectors contributing to economic growth are agriculture, building and construction, infrastructure development, manufacturing, transport and services, tourism, agriculture, mining as well as wholesale and retail trade.
Since its independence in 1963, Kenya has followed a mixed economic development strategy aimed at attracting foreign direct investment. The government’s various economic reforms have concentrated on strengthening private investment.
More information on doing business in Kenya
Accessing the Ecommerce Markets in Kenya, Nigeria and South Africa
The purpose of this guide is to profile the ecommerce landscape in Kenya, Nigeria and South Africa, with a particular focus on the business to consumer (B2C) medium for products.