Market profile

Thailand matters to Australia. It is the second largest economy in South East Asia, our 6th largest two-way trading partner, 7th highest source of international students and a top 20 source of FDI. What differentiates Thailand from other ASEAN nations is its sheer market size, the diversity of its industrial sector and its position as a regional manufacturing hub.

Thailand offers an attractive business environment among the high-growth Southeast Asian countries and is rated third in the region for ease of doing business in the World Bank's Ease of Doing Business index in 2018 (Source: Doing Business 2018 , The World Bank). 

Thailand is a regional and global manufacturing hub for vehicles, automotive components, consumer electronics, and processed food and beverages. It is also a leading exporter of agricultural commodities (particularly rice, palm oil, rubber, sugar and seafood). 

The government of Thailand has announced a “Thailand 4.0” development plan to encourage investment into a value-based, digital, innovation-driven and services-based economy. Australia is well-positioned to participate in Thailand’s economic transformation, especially within the government’s ten targeted industries including automotive, electronics, high-value tourism and medical tourism, efficient agriculture, food innovation, automation and robotics, aerospace, bio-enegy and bio-chemicals, digital and medical and healthcare.

 More information on doing business in Thailand

ASEAN NOW – Insights for Australian Business

A digital report on Australia’s trade and investment relationship with ASEAN.

Key sections:

  • Why ASEAN matters to Australia
  • What’s driving growth
  • Opportunities by ASEAN market
  • Practical tips and assistance
  • Case studies.


  • Merchandise exports A$6,555 million
  • Services exports A$1,272 million
  • Capital Bangkok
  • Official language Thai
  • Area 510,890 sq km
  • Population 67.8 million


23 Mar 2023

Energy Mission to Thailand and Vietnam 2023

Read more


4 Oct 2022

How about them apples: demand booms for Bravo® apple in Southeast Asia

Read more

22 Aug 2022

Beston Global Food: Sweet export dreams are made of cheese

Read more

Information provided by DFAT

Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

» read more at DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Thailand and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT


Australia's trade at a glanceAustralia's top ten trading partners

Free Trade Agreement

Information on Trade Agreements in force and in negotiation, plus market videos detailing insights and opportunities.

» read more at DFAT

Business risks

Bribery of Foreign Officials

OECD Guidelines for Multinational Enterprises

Multinational Enterprises should be aware of the OECD Guidelines for Multinational Enterprises that provide voluntary principles and standards for responsible business behaviour in a variety of areas, consistent with applicable domestic laws. These Guidelines are endorsed and promoted by the Australian Government.

Protecting your IP overseas

The Export Finance and Insurance Corporation (Efic) in collaboration with IP Australia, has released a whitepaper on protecting your IP overseas.

Extractive Industries Transparency Initiative

The Extractive Industries Transparency Initiative (EITI) is a voluntary mechanism which promotes and supports improved governance in resource-rich countries through the full publication and verification of company payments and government revenues from oil, gas, and mining.

The EITI is supported by governments, industry, and non-government organisations around the world. The Australian Government supports the EITI and encourages Australian companies operating internationally to comply with its recommendations.

APEC Business Travel Card Scheme

Managed by the Department of Home Affairs, the APEC Business Travel Card Scheme was developed to make travelling within the 21 APEC member countries much simpler and more efficient.

Become an Austrade member

Here are some benefits of being a member:

  • Create email alerts
  • Quick event registration
  • Set country and industry preferences

Join Austrade Today

Export grants

Need help with preparing and lodging your application? We can provide independent consultants to assist.

EMDG applications can be lodged by approved consultants.

Find out more

Free Trade Agreements

Increased trade creates more Australian jobs and delivers more opportunities for Australian businesses. Find out about how you can take advantage of free trade agreements.

Find out more

How Austrade can help

Austrade provides information, advice and range of trade services to assist Australian businesses reduce the time, cost and risk associated with exporting.

Help from Austrade