Doing business


  • The Vietnamese Government is gradually liberalising foreign investment and the legal system is also undergoing major change to better align commercial statutes with international norms. Recent participation of foreign companies into leading state-owned enterprises showed the government’s determination to accelerate a plan to reduce holdings in state-owned firms.
  • Over 70 per cent of the Foreign direct investment (FDI) is represented by the technology manufacturing sector which indicates that Vietnam is indeed being looked at as the new manufacturing hub for Asia.
  • Vietnam is emerging as a manufacturing hub for electronics (Samsung, LG, Intel). Given the availability of cost-competitive labour, an ambitious program of major infrastructure developments and international trade links, Vietnam has quickly established itself as a go-to destination for labour intensive and increasingly advanced manufacturing.
  • GDP per capita: US$2,385 (Source: General Statistics Office of Vietnam)

Workforce and growing middle class

  • Vietnam has a growing population with a young and dynamic workforce.
  • 60 per cent of the population is a median age of 30 and 70 per cent of the population is under 35 years of age (Source: World Bank).
  • Vietnam has an educated, young digital-savvy generation with high mobile commerce penetration.

Political environment

  • Vietnam has a very stable socio-political environment with am increasingly deregulated business environment.
  • It has significantly improved the ease-of-doing-business index in the past years.

Moving up the value chain to avoid the middle income trap

  • The country has been moving up from low value-add agriculture to high-tech agribusiness, and diversified the key sectors from agribusiness to services.
  • Vietnam is one of the countries that are active in embracing Industry 4.0 across all sectors. This has also boosted the quality of education in the country. 

Free trade agreements

  • Vietnam proactively participates in various free trade agreements, showing its rapid integration into global economy. The FTAs have further boosted international trade and foreign investment into Vietnam (TPP11, RCEP, AEC, 11 more regional FTAs with a few more under negotiation)

Trade relationship with Australia

Vietnam was one of Australia's fastest-growing trade markets in the ASEAN region, averaging 11.9 per cent in annual growth.

While the global economic slowdown presented challenges, the long term outlook for Australia-Vietnam trade and business relationships remains positive. There are many opportunities in industries for both countries such as:

  • food and beverage
  • agribusiness
  • education and training (VET, skills development, research)
  • healthcare and medical
  • mining and resources
  • infrastructure, building and construction
  • aviation
  • defence
  • machinery and services
  • ICT
  • tourism.

Business culture

Business practices

Establishing contacts and networks often requires introduction through an existing contact or an official channel such as Austrade. ‘Cold calling’ is usually not appreciated. Visible anger or disappointment is considered as a sign of personal weakness, and will harm achieving your goals. Moments of silence are acceptable during negotiation. Don’t feel obliged to fill the silence.

Handshakes are appropriate in a business context, hugging or kissing are not. The exchange of business cards is important and a sign of respect to have them in Vietnamese and English. Always receive cards with both hands and carry a large supply, even for short visits.

Most of your contacts in foreign investment companies will speak some English, but this may not be the case at government ministries and state owned enterprises.

The full name is only used on extremely formal occasions. A person’s first name is used in a business context as well as in private. The surname comes first in a Vietnamese name, followed by the middle and given name e.g. Nguyen Hong Lan. In this case, the person should be addressed as Ms. Lan. Following this pattern, Vietnamese people will often address Australians by their title and first name e.g. Mr. Greg. This is neither intended as a sign of intimacy nor of disrespect.

Setting up in Vietnam

The government has done an ambitious structural reform, which tackles economic challenges such as public debts, SOE equitization, non-trade barriers as well as environmental sustainability, social equity and emerging issues of macroeconomic stability.

However the bureaucratic nature of Vietnam’s economy, frequently changing regulations, the importance of personal contacts and cultural specifics make a trusted local business partner a valuable asset. Established trading companies are a viable alternative.

Banking and Finance

ANZ and Commonwealth Bank of Australia have both established a presence in Vietnam to provide business banking services.

Domestic banks have been developing rapidly but regulatory standards are not yet in line with the rest of the world. Clear challenges exist, and there are decisive weaknesses to be addressed, particularly concerning non-performing loans and the existence of small lenders with a disproportionately large exposure to real estate and risky individual loans.

In order to avoid non-payment when working with local partners, Austrade encourages businesses to do due diligence and require a Standby Letter of Credit, issued by a centrally located branch of a trusted bank or a Trade Credit Insurance.

Export Finance Australia is Australia’s export credit agency and aim to help businesses overcome the financial barriers they face when exporting. By offering a wide range of export finance solutions, it helps exporters to take advantage of trade opportunities. Export Finance Australia also provides regularly updated country risk analysis.

Links and Resources

Government, business and trade

AusCham Vietnam
International Finance Corporation
Ministry of Foreign Affairs
Vietnam Chamber of Commerce and Industry (VCCI)
Vietnam Customs
Vietnam Trade Promotion Agency

News and media

Vietnam Economic News
Vietnam Investment Review
Vietnam News

Please note: This list of websites and resources is not definitive. Inclusion in this list does not imply endorsement by Austrade. The information provided is a guide only. The content is for information and carries no warranty; as such, the addressee must exercise their own discretion in its use. Australia’s anti-bribery laws apply overseas and Austrade will not provide business related services to any party who breaches the law and will report credible evidence of any breach. For further information, please see foreign bribery information and awareness pack.