Market profile

Vietnam’s fundamental growth drivers include domestic demand, a result of a fast growing middle class, the golden population structure with a median age of 30, a highly educated and digitally-savvy generation, as well as export-oriented manufacturing.

“Vietnam’s dynamic environment, reflected in a young population, growing wealth, changing consumer attitudes, greater mobility and urbanization – are pushing the country through a period of great change.”

More information on doing business in Vietnam


Vietnam's Innovation Ecosystem 2019

Vietnam’s Innovation Ecosystem 2019 offers insights on Vietnam's innovation ecosystem and the opportunities for Australian business.

Access the Vietnam’s Innovation Ecosystem 2019


A Tiger Awakens: E-commerce in Vietnam

Austrade’s new report, A Tiger Awakens: E-commerce in Vietnam, introduces Australian e-commerce companies and potential exporters to digital retail in Vietnam.

Access the E-commerce Guide


Digital Health in Vietnam

Austrade’s new report, Digital Health in Vietnam: A Guide to Market, highlights the diverse digital health opportunities in one of the fastest-growing economies in Southeast Asia.


Digital Banking in Vietnam

Austrade’s new report Digital Banking in Vietnam outlines the digital transformation journey of Vietnam’s financial sector and the opportunities this presents for Australian firms.


ASEAN NOW – Insights for Australian Business

A digital report on Australia’s trade and investment relationship with ASEAN.

Key sections:

  • Why ASEAN matters to Australia
  • What’s driving growth
  • Opportunities by ASEAN market
  • Practical tips and assistance
  • Case studies.

Vietnam's market insights and opportunities


  • Merchandise exports A$5,019 million
  • Services exports A$1,700 million
  • Capital Hanoi
  • Official language Vietnamese
  • Area 310,070 sq km
  • Population 94.6 million


ASEAN NOW - Icon Global

ASEAN NOW - Icon Global

ASEAN NOW - Australian Honey Products

ASEAN NOW - Australian Honey Products

ASEAN NOW - Consolidated Pastoral Company CPC

ASEAN NOW - Consolidated Pastoral Company CPC

ASEAN NOW - IE Asia Pacific

ASEAN NOW - IE Asia Pacific


20 Jun 2022

Insight – Demand for Australian table grapes continues to grow in Vietnam

Read more

3 Jun 2022

Vietnam rediscovers Aussie peaches and nectarines thanks to LPG Cutri Fruit Global

Read more

24 Feb 2022

Insight – Australian peaches and nectarines on the menu for Vietnam’s affluent consumers

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18 Jan 2022

Insight – Australian wheat and frozen pork exports face increased competition in Vietnam in 2022

Read more

Information provided by DFAT

Country brief

A comprehensive overview of political, economic and bilateral and regional trade agreements.

» read more at DFAT

Trade and economic fact sheet

Containing general information, recent economic indicators, Australia’s trade and investment relationship with Vietnam and their global merchandise trade relationship that is updated twice a year.

» read more at DFAT


Australia's trade at a glanceAustralia's top ten trading partners

Free Trade Agreements

Information on Trade Agreements in force and in negotiation, plus market videos detailing insights and opportunities.

» read more at DFAT

Business risks

Bribery of Foreign Officials

Extractive Industries Transparency Initiative

The Extractive Industries Transparency Initiative (EITI) is a voluntary mechanism which promotes and supports improved governance in resource-rich countries through the full publication and verification of company payments and government revenues from oil, gas, and mining.

The EITI is supported by governments, industry, and non-government organisations around the world. The Australian Government supports the EITI and encourages Australian companies operating internationally to comply with its recommendations.

OECD Guidelines for Multinational Enterprises

Multinational Enterprises should be aware of the OECD Guidelines for Multinational Enterprises that provide voluntary principles and standards for responsible business behaviour in a variety of areas, consistent with applicable domestic laws. These Guidelines are endorsed and promoted by the Australian Government.

APEC Business Travel Card Scheme

Managed by the Department of Home Affairs, the APEC Business Travel Card Scheme was developed to make travelling within the 21 APEC member countries much simpler and more efficient.

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Export grants

Need help with preparing and lodging your application? We can provide independent consultants to assist.

EMDG applications can be lodged by approved consultants.

Find out more

Free Trade Agreements

Increased trade creates more Australian jobs and delivers more opportunities for Australian businesses. Find out about how you can take advantage of free trade agreements.

Find out more

How Austrade can help

Austrade provides information, advice and range of trade services to assist Australian businesses reduce the time, cost and risk associated with exporting.

Help from Austrade