Major Sporting Events overview

The planning and delivery of major sporting events is a global growth sector. Genuine opportunities for Australian expertise and capability exist across all stages of the 10 year major sporting event lifecycle which includes: bidding; planning; event staging services; operations/management; cultural/ceremonies and venue design/construction.

Major sporting events are linked closely to government/public sector support and operations in host countries and it can be difficult for private enterprise to gain the trusted access that comes with being a Government agency.

Australia is recognised internationally as a world-leader in major sporting event delivery. Over 140 Australian companies and major sporting event specialists have played pivotal roles shaping every major sporting event around the world since the Olympics in Sydney in 2000.


2020 Olympics

On 7 September 2013 Tokyo was selected by the International Olympic Committee as the host city for the 2020 Summer Olympics. The Tokyo 2020 Bid Committee estimates that hosting the 2020 Olympics will generate close to A$30 billion in economic activity for the Tokyo metropolitan area and other regional cities hosting events.

The 2020 Tokyo Olympics will create significant opportunities for Australian businesses with an established track record in major sporting events across multiple sectors including strategic advisory work, sustainability, security, event management, venue design, construction and operations.

Japan will also host the IRB Rugby World Cup in 2019.

Gaien sports precinct

In 2013, the Tokyo Metropolitan Government also announced a plan to redevelop Gaien sports precinct, which consists of the National Stadium, Jingu Baseball Stadium, Rugby Field, Tennis Club and convention centre.

The conversion of the area into an advanced sporting complex could generate multiple opportunities for Australian firms with expertise in planning, design and construction of major sporting facilities within a strategic master plan.

How can we help you in a ‘host country’?

Australian companies can get involved in major international sporting events by bidding for Games and event contracts through a number of dedicated and tailored services which Austrade offers.

With an extensive network backed by highly experienced and qualified staff, particularly in those countries hosting a major sporting event over the next decade, your local Australian Trade and Investment Commission office can connect you to those decision makers who are responsible for staging a particular major sporting event.

How can we help you during a major sporting event?

During a major sporting event, Austrade endeavours to achieve business outcomes for Australian companies by providing a platform for business networking to occur between Australian and international executives. This has occurred for a range of major sporting events around the world starting with the Olympics in Sydney in 2000.

Australia's major sporting events (MSE) capabilities

Australia's major sporting events (MSE) capabilities

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