Reimagining the Visitor Economy

In 2018-19, the visitor economy was Australia’s third largest export sector and employed almost 700,000 people. COVID-19 has had a devastating impact on the sector and it faces a great deal of uncertainty as it works towards recovery.

Appointment of an Expert Panel

On 30 April 2021, Minister Tehan announced the appointment of the Reimagining the Visitor Economy Expert Panel.

Austrade has appointed former federal Minister for Tourism, the Hon. Martin Ferguson AM, to lead this Panel of industry experts to help chart a course for sustainable long-term growth of the visitor economy after the devastating impact of COVID-19.

Other Panel members are:

  • Leanne Coddington, Chief Executive Officer of Tourism and Events Queensland
  • Karyn Kent, Chief Executive of StudyAdelaide
  • Kate Lamont AM, founder of Lamont’s Wine and Food, Western Australia
  • Juan Walker, owner-operator of Walkabout Cultural Adventures, Queensland

Scope of Work

The Expert Panel has been asked to advise industry and government on the future of Australia’s visitor economy, helping to shape a policy framework that can guide the sector through longer term transformation to sustainable growth.

The Expert Panel’s report will build on the extensive work undertaken across industry and governments during 2018-2020 in developing the next long-term strategy for the visitor economy, Tourism 2030, which was put on hold due to COVID-19.

The Panel Chair will consult widely in the development of the Panel’s work. Interested parties, including businesses and industry bodies, will be invited to make written submissions. Further information about how to make submissions or be part of the consultation process will be posted on this page shortly. In the meantime, if you have any questions on the work of the Expert Panel, please contact the Reimagining the Visitor Economy team at Austrade on

Further information

Read the media release

Read the Reimagining the Visitor Economy Expert Panel Fact Sheet

Terms of Reference for Reimagining the Visitor Economy

Biographies of the Expert Panel