Tourism 2030 Strategy
About Tourism 2030
In 2019, Austrade, in conjunction with Tourism Australia, was developing Australia’s next national long-term tourism strategy. It was being developed in cooperation with state and territory governments and the tourism industry. While Government did not formally announced a name for the new strategy, for ease of reference development work was carried out under the heading of Tourism 2030.
While this work has been placed on hold while industry and government focus on tourism recovery from the impacts of COVID-19, some background on Tourism 2030 follows.
Australian communities benefit significantly from tourism through the jobs it creates and the amenities it brings to local areas. The existing long-term tourism strategy, Tourism 2020, has been successful in supporting the industry to achieve record growth in the last decade. With the current strategy coming to a close next year, it is time to develop a new strategy that will take the industry to its next stage of growth and development.
Tourism 2030 development timeframe
Current consultation on development of Tourism 2030
Building on the work of the Beyond Tourism 2020 Steering Committee, further consultation and opportunities for direct input by state and territory governments and tourism industry was undertaken to help build shared ownership of the strategy and also ensure that it aligns with state and territory strategies.
View our consultation webinar
An interactive consultation webinar was held on Thursday 31 October 2019, where over a hundred participants from across the country gave their contributions to the strategy’s development.
A recording of the webinar is below for you to watch. The interactive component is closed but you can see the inputs provided by participants.
Read the webinar report
An initial workshop was held with states and territories on 7 August 2019. Following the workshop, Senator the Hon Simon Birmingham, Minister for Trade, Tourism and Investment, initiated a further suite of industry workshops which were held during September/November 2019. The workshops were jointly run with the states and territories, and involved a range of tourism industry stakeholders.
More information including a Summary Report which draws together the outcomes from all workshops, can be found here:
Tourism 2030 Workshops
More information on Tourism 2030 strategy development
Beyond Tourism 2020 Steering Committee – Report to Government
In February 2018, the Australian Government established the Beyond Tourism 2020 Steering Committee to shape Australia’s next long-term tourism strategy to commence in January 2021.
The Steering Committee submitted its report to Government in December 2018, after which Senator the Hon Simon Birmingham, the Minister for Trade, Tourism and Investment, formally dissolved the Committee.
Read the report
The Steering Committee comprised nine senior industry leaders from across the tourism and hospitality sectors:
- Kerrie Mather (formerly Sydney Airport)
- Todd Coates (formerly Sydney BridgeClimb)
- Karen Bolinger (formerly Association of Australian Convention Bureaux)
- Cinzia Burnes (Helloworld Travel)
- John Hart (Australian Chamber – Tourism)
- Harvey Lister (AEG Ogden)
- Andrew Williams (Dransfield Hotels & Resorts)
- Clark Kirby (Village Roadshow Theme Parks)
- John O'Sullivan (formerly Tourism Australia)
The Deliotte Access Economics report Tourism 2030: Supply side requirements to support the development of the 2030 tourism strategy was commissioned as an independent report by the Beyond Tourism 2020 Industry Committee to inform its deliberations. That industry committee was formed early in 2018 to provide a report to Government on its vision for the future of the tourism industry. It submitted its report in December 2018. The Deloitte report was conducted independently and is not a report of Austrade or the Australian Government. It was one of a number of inputs into the Beyond Tourism 2020 Steering Committee Report. The Steering Committee’s report is being used, along with the results of extensive consultation and other research, to inform the development of the next long-term tourism strategy.
Consultation on Steering Committee report – February 2019
The Minister launched a consultation process seeking industry and governments’ views on the report by inviting comments and submissions to this website. Submissions closed on 8 March 2019. The submissions have been analysed and will help inform development of Tourism 2030. A webinar was also held to update the industry on the report.
View the submissions
Watch the webinar
Industry Roundtable – 1 March 2019
An industry roundtable was held on 1 March 2019 to discuss the Beyond 2020 Steering Committee’s report. The Roundtable identified challenges, gaps and game changers for consideration in developing the Tourism 2030 strategy.
Read the report