Tourism 2030 Strategy

About Tourism 2030

In 2019-20, Austrade, in conjunction with Tourism Australia, was developing Australia’s next national long-term tourism strategy. It was being developed in cooperation with state and territory governments and the tourism industry. While Government did not formally announce a name for the new strategy, for ease of reference development work was carried out under the heading of Tourism 2030.

This work was placed on hold while industry and government focused on recovery from the impacts of COVID-19. The work of Tourism 2030 will now be incorporated into Reimagining the Visitor Economy

Some further background on Tourism 2030 is below.

Tourism 2030 development timeframe

The existing long-term tourism strategy, Tourism 2020, has been successful in supporting the industry achieve record growth in the last decade. With Tourism 2020 coming to an end, in 2018 the government commenced development of a new strategy to take the industry to its next stage of growth and development.

Significant work, including comprehensive industry consultation, was undertaken during 2018 and 2019 to begin development of the next long-term strategy, Tourism 2030.

Tourism 2030 Timeline

Tourism 2030 Timeline

Consultation on development of Tourism 2030

Building on the work of the Beyond Tourism 2020 Steering Committee, further consultation was undertaken to build shared ownership of the strategy and ensure alignment with state and territory strategies.

View our consultation webinar

An interactive consultation webinar was held on Thursday 31 October 2019, where over a hundred participants from across the country gave their contributions to the strategy’s development.

A recording of the webinar is below for you to watch. The interactive component is closed but you can see the inputs provided by participants.

Read the webinar report

Consultation workshops

A workshop was held with states and territories on 7 August 2019, followed by a suite of industry workshops in September - November 2019. The workshops were jointly run with the states and territories and involved a range of tourism industry stakeholders.

More information including a Summary Report which draws together the outcomes from all workshops, can be found here:

Tourism 2030 Workshops

Beyond Tourism 2020 Steering Committee – Report to Government

In February 2018, the Australian Government established the Beyond Tourism 2020 Steering Committee to shape Australia’s next long-term tourism strategy to commence in January 2021.

The Steering Committee submitted its report to Government in December 2018, after which the Minister for Trade, Tourism and Investment, formally dissolved the Committee.

Read the report

The Steering Committee comprised nine senior industry leaders from across the tourism and hospitality sectors:

  • Kerrie Mather (formerly Sydney Airport)
  • Todd Coates (formerly Sydney BridgeClimb)
  • Karen Bolinger (formerly Association of Australian Convention Bureaux)
  • Cinzia Burnes (Helloworld Travel)
  • John Hart (Australian Chamber – Tourism)
  • Harvey Lister (AEG Ogden)
  • Andrew Williams (Dransfield Hotels & Resorts)
  • Clark Kirby (Village Roadshow Theme Parks)
  • John O'Sullivan (formerly Tourism Australia)

The Deliotte Access Economics report Tourism 2030: Supply side requirements to support the development of the 2030 tourism strategy was commissioned as an independent report by the Beyond Tourism 2020 Industry Committee to inform its deliberations.   The Deloitte report was conducted independently and is not a report of Austrade or the Australian Government.  It was one of a number of inputs into the Beyond Tourism 2020 Steering Committee Report.

Consultation on Steering Committee report – February 2019

The Minister launched a consultation process seeking industry and governments’ views on the report by inviting comments and submissions to this website. Submissions closed on 8 March 2019. A webinar was also held to update the industry on the report.

View the submissions

Watch the webinar

Industry Roundtable – 1 March 2019

An industry roundtable was held on 1 March 2019 to discuss the Beyond 2020 Steering Committee’s report. The Roundtable identified challenges, gaps and game changers for consideration in developing the Tourism 2030 strategy.

Read the report