About Tourism

Australia’s tourism industry has been one of the hardest hit by the COVID-19 pandemic and, before that, the bushfires. The Australian Government has responded quickly with whole-of-economy and sector-specific measures to support the tourism sector for individuals, households and businesses.

Australia’s economy benefits significantly from tourism, which generates jobs, investment and growth in communities throughout Australia. Australia’s competitive advantages in tourism remain unchanged, with its proximity to Asia, appealing natural assets, a safe environment, and quality air services.

Austrade’s role in Australia’s tourism industry is to develop policy, attract investment and provide research to grow Australia’s tourism market share. We will support the industry to innovate and build long-term sustainable growth.

Tourism and Business

Austrade assists Australian businesses to export their tourism products and services and delivers and provides information on government programs that are applicable to the industry.

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Investment

The Australian Government, through Austrade, promotes, attracts and facilitates investment into tourism infrastructure.

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Policy and Strategy

Austrade develops policy and strategies to support Australia’s tourism industry to innovate and build long-term sustainable growth.

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Working with China

China is Australia's largest inbound market by value.

The China Approved Destination Status (ADS) scheme underpins the Chinese inbound tourism market.

Working with China

Tourism Research Australia

Tourism Research Australia (TRA) is the leading tourism economics and research body for the Australian Government. TRA provides research and analysis to support policy and industry development.

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Tourism Australia

Tourism Australia, which has responsibility for the international marketing of Australian tourism, is now prioritising its recovery efforts towards industry support and stimulating domestic tourism.

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