Tour guides

ADS approved tour guides are responsible for ensuring ADS tourists receive a quality tourism experience. ADS tour guides are required to abide by the ADS Code of Business Standards and Ethics which sets out the minimum quality standards and requirements for ADS tours.

Austrade monitors tour guides’ compliance with the code by working with a compliance monitoring agency (CMA). Find out more about the CMA.

Tour guides who do not comply with the code may have their ADS approval suspended or revoked. To learn more about the responsibilities of ADS approved tour guides take a look at our video.

Apply to join the ADS scheme

Due to COVID-19-related travel restrictions, Austrade is not processing applications for ADS approval at this time.

Key documents


  • The demerit point system – English (PDF, 272KB) | Chinese (PDF, 311KB)
  • Shopping activities – English (PDF, 152KB) | Chinese (PDF, 198KB)
  • Itinerary changes – English (PDF, 151KB) | Chinese (PDF, 193KB)
  • Tour guide responsibilities – English (PDF, 272KB) | Chinese (PDF, 331KB)


If you have questions or would like more information on the ADS scheme please contact Austrade’s ADS unit via:

  • Telephone: 1800 048 155 (business hours 9am – 5pm, Monday to Friday, except public holidays)
  • Email: