By empowering patients, Blamey Saunders Hears reshapes the hearing industry
The Blamey Saunders Hears (BSH) story is as much about reforming access and
payment models for medical technology, as it is about the world-leading
"In contrast to most wearable companies in the market, we focus first on
a deep understanding of what our client needs and their journey to
hearing health. The tech comes after that,” CEO Michelle Lawson.
Founded in 2008, BSH has continuously innovated its hearing aid technology,
its customer service and its business model. What has never changed is the
company’s commitment to provide affordable access to technology that can
improve the lives of people experiencing hearing loss.
For BSH, this client-centric approach meant they had to put aside what the
hearing industry looks like today – and instead focus on what the client
wants to achieve, and how best to service them.
The company has developed a blended service model of hearing care that
enables the client to – with as much or as little in-person or remotely
delivered help as they like – access custom-fit hearing aids and ongoing
support in the way that suits them best. The model centres around a hearing
aid system called IHearYou. The combined cost of the IHearYou system,
ongoing support, and hearing aid provision is less than half of the more
traditional model for equivalent devices and services.
BSH provides a simple, clinically validated online ‘Speech Perception’
hearing test, which is free on the BSH website. Based on free test
feedback, the user has a range of online or in-clinic options to consider
if they need and want to take action. Devices are then delivered directly
to their home, pre-programmed with settings based on their hearing test
results. BSH provides coaching and counselling through this process.
BSH is now focused on scaling its business across Australia and other
English speaking markets. They have won numerous awards for their
client-centric approach, including Judges Selection at the UK Tech
RocketShip awards, 2018 Australian Good Design Award of the Year and the
Overall Winner of Anthill Magazine’s Cool Company awards.
Find out more about Blamey Saunders Hears