The Austrade International Online Exporting Guide


  1. A

    1. Aggregator

      A trader/exporter that buys multiple brands and exports their products overseas
  2. B

    1. B2B2C (business-to-business-to-consumer)

      A business model where a company sells its products to a business partner and relies on that partner to sell products directly to consumers.
    2. B2C (business-to-consumer)

      A business model that sells directly to end consumers.
    3. Business Model

      A business plan defining how a business will facilitate online exporting.
  3. C

    1. Cross-Border E‑Commerce

      International online trade involving the sale or purchase of products or services via online shopping across national borders.
  4. D

    1. Direct shipping

      International parcel delivery from Australia to a consumer in a target country.
    2. Direct Purchase Platform

      An online sales platform that purchases a business’s product to then sell it to end consumers.
    3. Distributor

      A wholesale consumer that purchases in bulk from a business then sells products overseas through their distribution channel.
  5. E

    1. E-Payment

      Online payment systems such as PayPal, Alipay and Paytm.
  6. F

    1. Firewall

      A network security system that monitors and controls the incoming and outgoing network traffic based on predetermined security rules; may block consumers from accessing certain offshore websites.
    2. Free Trade Zone

      A specific area within the territory of a country that enjoys preferential policies including lower taxes and reduced registration requirements.
    3. Fulfilment Services

      Provides product storage, pick-and-pack services, and last mile delivery.
  7. I

    1. Intellectual Property (IP)

      Refers to intellectual creations for which the law assigns a monopoly is assigned to designated owners.
  8. L

    1. Last Mile Delivery

      Movement of goods from a fulfilment centre to their final destination.
    2. Logistics services

      The whole delivery process involved in getting a product from the creator to the end consumer; includes warehousing, shipment, offshore fulfilment, pick-and-pack, and last mile delivery.
  9. M

    1. Marketing website

      A website that only provides marketing materials for your product without a shopping cart built into the site.
  10. O

    1. Online marketplace

      A platform where businesses can list their product to sell to end consumer an end consumer without the platform taking ownership of the product.
  11. S

    1. Search Engine Optimisation (SEO)

      Increasing the visibility of a website and its pages for higher rankings in a search engine’s unpaid results.
    2. Service Provider

      Companies that provide professional services to help fulfil a business’s online exporting strategy without taking ownership of the product.
  12. T

    1. Target Market

      The market/country a business intends to export to.
    2. Third-Party Logistics (3PL)

      Outsourcing storage and logistics when exporting. This usually means a warehouse overseas stores and sends your product to customers once they order.
    3. Transactional Website

      A website that provides marketing materials for a product and allows consumers to purchase products through an in-built shopping cart.