Case Study: Cubic

Cubic is leading the way in smartcard tech


Every week in Australia, approximately 17 million public transport journeys are taken using Cubic's smartcard ticketing technology; 14 million with the Opal Card in New South Wales and 2.9 million with the go Card in Queensland.

Cubic Transportation Systems is a major provider of advanced smartcard ticketing systems in Australia, employing more than 600 people in New South Wales, Queensland and Western Australia.

In addition to providing smartcard ticketing services, Cubic, in partnership with Transport for New South Wales, implemented a successful contactless payments trial on ferry and light rail services in Sydney – a first for Australia and the Southern Hemisphere. The trial allows customers to pay for travel using their contactless credit or debit card, or their Near Field Communications (NFC)-enabled phone and wearables.

Cubic has a strong commitment to R&D, developing a range of technologies which the company claims will radically change the way people live and travel. This commitment to developing future transport technologies is mirrored by the Australian Government, making Australia the ideal location for Cubic's Asia-Pacific headquarters.

Cities in Australia are forecast to see extensive population expansion and local, state and federal governments are investing heavily to upgrade infrastructure, and find solutions to problems such as overcrowding and congestion.

This requires sophisticated integrated technology platforms. To allow multimodal autonomous transport to occur, connections between infrastructure and transport systems are being replicated and tested in the Australian Integrated Multimodal Ecosystem (AIMES) in Melbourne.

The AIMES is implemented and maintained by 37 industry and government partners with Cubic's Transport Management Platform as the main integration hub. The ecosystem covers about six square kilometres and contains more than 26 kilometres of roadways that are fitted with thousands of intelligent sensors. It will provide an unprecedented insight into the efficient management of transport systems and road networks.